Dig In

Root Vegetable Galette

October 19, 2016 in Category: What's New

When can a pie be considered health food? When it’s called a galette and it’s filled with vegetables, that’s when? Okay, okay, Trader Joe’s Root Vegetable Galette isn’t exactly health food; but it is more or less a hand-folded, free-formed “pie,” and it is filled with vegetables. (Vegetables are healthy, right?) Here’s the scoop on this rustic take on a “pie”… We asked one of our longtime suppliers, a Canadian company that works mostly in the sweets trade, to indulge us with an indulgent take on a side dish. We asked for flaky pastry, something in which they’re well-versed. They delivered. Inside that flaky, buttery...

Whole Milk Vanilla or Mango Kefir

October 17, 2016 in Category: What's New

Kefir is yogurt’s drinkable, slightly fizzy cousin with an ancient, storied origin. Legend says that the prophet Mohammad first gifted the rare Kefir “grains” required to make this drink to the people of the Caucasus region. Thankfully, it was eventually shared with the Russian people. The world’s been Kefir-keen ever since! Something that should make the world even more Kefir-keen? Trader Joe’s Whole Milk Kefirs, of course. We already offer a Low Fat Blueberry Kefir and a Low Fat Plain Kefir, but our newest Kefirs stand out for their Whole Milk fat content, and for their flavors—Vanilla or Mango. Whole milk provides a...

Falling Into Chips & Dips

October 17, 2016 in Category: Entertaining

In addition to signaling the arrival of more pumpkin products than you can imagine, fall indicates another season, of sorts: the opening of (a lot of) parties season! Parties, get-togethers, gatherings, celebrations, carouses, bashes, festivities — they happen year round, but seem to exponentially multiply come autumn. And no matter the occasion, no other soirée-snack combination is as ubiquitous (or necessary, in our opinion) as the chip and the dip.

Halloween. Again. 2016.

October 16, 2016 in Category: Radio Spots

Halloween is just around the corner, and that means you’ll soon be faced with the dilemma of what to give your neighborhood ghosts and goblins for trick or treat.  

Harvest Blend Salad

October 16, 2016 in Category: Radio Spots

It’s October – when it seems that pumpkin patches are everywhere. Rather than wait for some great pumpkin-thing to happen, why not have a salad?

No Gimmicks. Just Great Values.

October 16, 2016 in Category: Radio Spots

You may have noticed that shopping at Trader Joe’s is unlike shopping at other markets. People ask us all the time how we manage to have such unique, interesting and delicious products at such great everyday prices...

Unsweetened Organic Açaí Purée Packets

October 14, 2016 in Category: What's New

The açaí trend shows no signs of slowing down—and why should it? The complex and rich, tart-berry flavor of açaí, with its subtle hints of cacao, is refreshingly irresistible. As people look to eat healthier, on the go cafés and juiceries have devoted entire sections of their menus to energizing smoothies and filling breakfast bowls made with this brilliant berry of the Amazon. These menu offerings, however, are often packed with sugar, and always expensive. So we set out to find an appetizing yet affordable option for açaí, and came up with our Unsweetened Organic Açaí Purée Packets. Each package contains...

Organic Moroccan Mint Green Tea

October 12, 2016 in Category: What's New

Moroccan mint tea is not so much a drink as it is a ritual, a sign of hospitality, an event in which to partake. In Morocco, hosts, shop owners, and teahouses take great care in the process of brewing mint tea and serving it to anyone who walks through their doors. Tea is cleansed in boiling water before steeping with mint leaves and sugar added to yield a sweet, flavorful drink. Such great care yields spectacular tea. Tea that we, in turn, wanted you to experience. With Trader Joe’s Organic Moroccan Mint Tea, we’ve simplified a few of the accustomed brewing steps, delivering full flavor in...

Buenalba Cheese with Paprika

October 10, 2016 in Category: What's New

In The Ingenious Gentleman Don Quixote of La Mancha, the famed literary knight Don Quixote leaves La Mancha in search of chivalrous missions to accomplish, like fighting windmills. Though we at Trader Joe’s haven’t fought any windmills recently, we did travel to La Mancha and found an incredibly heroic cheese: Trader Joe’s Buenalba Cheese with Paprika. Our October Spotlight cheese is made in Spain with a blend of raw sheep’s milk, and raw goat’s milk. The goat’s milk lends a...