Dig In

Seasoning Salt

May 26, 2017 in Category: What's New

Humility is a virtue, but so is the truth — and the truth is that we have an impressive selection of salts, spices, and seasonings here at Trader Joe’s. From perennial favorites like our Himalayan Pink Salt Crystals and our 21 Seasoning Salute, to some of our newer, off-the-beaten path fare—like our Everything But the Bagel or Chile Lime Seasoning Blends—we really do have quite the array. But something has been missing all along...

The Sauces of Summer

May 24, 2017 in Category: Guides

With summer just on the horizon, our shelves will soon be brimming with seasonally essential products: watermelon, salt water taffy, marshmallows, aloe vera…and barbecue sauce. When the warm weather rolls around, we more than double our queue of ‘Q sauces—in fact, you’ll find seven sauces in our stores to fulfill your BBQ-slathering needs between Memorial Day and Labor Day. We’ve drawn up the handy primer below—and a recipe!—to help guide you to BBQ bliss...

Mashed Cauliflower

May 24, 2017 in Category: What's New

Although mashed potatoes are considered a culinary sidekick, it’s difficult to deny how crucial they are to their pairing partners. Where, for example, would bangers be without mash? And the Thanksgiving turkey without mashed potatoes? Unthinkable. If you’re looking to lessen the nutritional impact that accompanies said side dish, however, it can be tough to find a creamy replacement that stands up to the might of the mashed potato...

Matcha Joe-Joe's

May 22, 2017 in Category: What's New

Green olives, green limes, Power to the Greens…food and the color green are often found in tandem. And why not? Green is a fresh color that lends its vibrancy to many of our favorite dishes. It’s such an important color that Pantone, the self-dubbed “global color authority,” has deemed 2017 the year of Greenery. And because we at Trader Joe’s have humbly dubbed ourselves the “tasty food authority,” we’re celebrating 2017 with a new

Blueberry Açaí Facial Scrub

May 19, 2017 in Category: What's New

If you follow health and beauty product trends, perhaps you’ve noticed blueberries creeping their way into more and more high-end face washes, scrubs, and lotions. And just as Fats Domino found his thrill on Blueberry Hill when he found the proverbial “you”; we found our thrill when we found our new Blueberry & Açaí Facial Scrub. The magic of Trader Joe’s Blueberry & Açaí Facial Scrub lies in the blueberries and...

Sweet & Salty Granola Bars

May 17, 2017 in Category: What's New

When sweet and salty flavors are combined, our taste buds truly stand up and take notice—hence our excitement over Trader Joe’s Sweet & Salty Granola Bars. Crunchy almonds (the first ingredient, no less!), chewy whole rolled oats, and crisp rice are mixed with fragrant molasses and three savory nut butters (almond, peanut and cashew) to form its foundation. A swathe of sweet Greek yogurt coating, made with real...

What is a Trader Joe's?

May 15, 2017 in Category: Radio Spots

It seems that everyone who knows us has a different definition of Trader Joe’s – gourmet market, wine shop, cheese monger, value grocer, a place to encounter zany, Hawaiian-shirted folks… While it may sound like our customers can’t quite pinpoint who we are, the truth is, they’ve figured us out perfectly...

The Panel

May 15, 2017 in Category: Radio Spots

Our buyers travel the world in search of great food and drink, bringing their finds back to our Tasting Panel. And that’s where the work really begins. We don’t sell anything unless it passes our Tasting Panel – and we offer only what we feel is extraordinary...

Loyalty

May 14, 2017 in Category: Radio Spots

We know that loyalty doesn’t come from a special card, or a so-called “reward” you receive when you spend your hard-earned dollars in a store. At Trader Joe’s, we would never test your loyalty by printing out a three-foot-long scroll of coupons for money off things the next time you shop in our stores. We reward your loyalty by pricing our products as low as they can go every single day. No coupons or club cards needed… ever…