Dig In

Organic Mango Fruit Spread

September 28, 2016 in Category: What's New

We’ve had a lot of fun with Mango Season, adding real mango flavor to just about any kind of food we could think of. It’s been interesting experiencing the taste of mango in/on unexpected vehicles (Mango Joe Joe’s, anyone?), but when it comes down to it, fruits seem most favored when eaten raw and ripe, or else conveyed in one of the more common expressions, say, a fruit spread. That’s why we think our Organic Mango Fruit Spread will be enjoyed well beyond our Mango fest. It’s really simple, just...

Grainless Granola

September 27, 2016 in Category: What's New

Grainless Granola? Have you lost your gluten, Trader Joe? Well, in a way, yes. But first, some history… The story begins with one Sylvester Graham, who advocated a vegetarian diet including crackers he created—Graham Crackers. Later, in the mid-19th century, Dr. James Jackson baked sheets of Graham flour and broke them into pieces, calling the result “granula.” A decade went by before a certain Dr. Kellogg from Battle Creek Michigan crafted a breakfast food of baked, ground up whole grains. He also called his...

Ode to Squash

September 26, 2016 in Category: Guides

The falling temperatures (in some areas of the country, anyway), the sunset-hued foliage, and of course, winter squash. We’ve espoused our preference for pumpkin time and again (you can check out some of our favorite pumpkin items in this month’s Flyer), but now we want to raise a fork to some of the pumpkin’s bulbous brethren...

Peach Apricot Flavored Black Tea

September 23, 2016 in Category: What's New

Try to think of an occasion where tea seems out of place... Practically impossible, right? Tea is great in the morning, the afternoon, or at night. It can be found in formal tea ceremonies and casual cafés. It can be black, green, fruity, herbal, hot, cold, sweetened, unsweetened; so many options! With such a plethora of profiles to consider, deciding which teas to offer in our stores sometimes presents a challenge, but after introducing Organic Mango & Chile Black Tea for Mango Season, we decided we should keep branching out with more fruity, black teas. And that’s where Trader Joe’s Peach Apricot Flavored Black Tea comes in...

No Gimmicks. Just Great Values.

September 19, 2016 in Category: Radio Spots

You may have noticed that shopping at Trader Joe’s is unlike shopping at other markets. People ask us all the time how we manage to have such unique, interesting and delicious products at such great everyday prices...

Organic Ginger Zinger

September 19, 2016 in Category: What's New

A zinger can be a witticism or striking remark. It can also be the perfect word to use for the name of our newest beverage creation: Trader Joe’s Organic Ginger Zinger. Bursting with ginger and lemon flavor, what other word comes to mind besides zing? We’ve dreamed up the perfect ratios of organic ginger juice and organic lemon juice concentrate to produce a refreshing, spicy, zingy beverage. Organic sugar has also been added to sweeten up that spicy zing a little bit—because you wouldn’t want to be stuck with a permanent pucker. If you like ginger beer and...

Pumpkin Bread Mix

September 18, 2016 in Category: Radio Spots

Pumpkin Season is upon us, and that means your neighborhood Trader Joe’s is prodigiously packed with pumpkin, including one of the pumpkin products that started it all. We’re talking about Trader Joe’s Pumpkin Bread and Muffin Mix...

Pumpkin Soup Crackers

September 18, 2016 in Category: Radio Spots

Traditionally, crackers go on top of or in soup. At Trader Joe’s, tinkering with tradition is our tradition. Now, the crackers get their turn. We’re not changing all crackers, but with Trader Joe’s Pumpkin Soup Crackers, we’ve upended the bowl, and filled the crackers with soup. Pumpkin soup...

Wild Sockeye Smoked Salmon Ends & Pieces

September 16, 2016 in Category: What's New

“Waste not, want not,” is how the proverb goes. Like many truisms, it’s common sense. Save what’s left over (instead of throwing it away) and you’ll have more for another day. Sometimes, we’ll ask a supplier to save “what’s left over” from the creation of a Trader Joe’s product, and reserve those unused portions to be packaged up and sold separately. We’ve used this approach with our bacon [Trader Joe’s Uncured Bacon Ends & Pieces], salami [Columbus Peppered Salame Ends and Pieces], and several other items. Our latest application of this ‘waste not’ approach has produced Trader Joe’s Wild Sockeye Smoked Salmon Ends & Pieces. The supplier of our regular sliced Wild Sockeye Smoked Salmon harvests its Red Salmon from...