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Instant Mango Oatmeal

June 24, 2016 in What's New

It’s official. 2016 is marking another huge comeback for oatmeal—huge. Breaking out of the strictly-for-cold-weather breakfast bowl, it’s now a pan-meal, pan-seasonal must. Realizing that our oatmeal collection was a bit light on profiles that would tempt in the heart and heat of summer, we pursued something a bit fresher and fruitier. Guided by a proverb we once heard, “It’s not summer until you’ve eaten a mango,” we created Trader Joe’s Instant Mango Oatmeal. Beyond the whole...

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Seeded Mango & Ginger Crisps

June 22, 2016 in What's New

We first had success with crackers of this nature with our Raisin Rosemary Crisps. That success led to Pumpkin Cranberry Crisps (for fall) and Fig & Olive Crisps (just because). When our minds moved to mango, we knew there had to be a mango flavor combination that would work wonderfully in this format. And we found it! The mango is vital here, but what really makes Trader Joe’s Seeded Mango & Ginger Crisps gleam is the...

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Fireworks Chocolate Bar

June 20, 2016 in Radio Spots

Summer has finally arrived. And summer just wouldn’t be summer without fireworks. At Trader Joe’s, you can have your fireworks and eat them, too.

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Shooting Stars Cookies

June 20, 2016 in Radio Spots

Shooting stars aren’t really stars at all. They’re meteoroids burning up in the Earth’s atmosphere. Trader Joe’s also has shooting stars that aren’t really stars.

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Fromager d'Affinois Garlic & Herbs Cheese

June 20, 2016 in What's New

We are fond of all sorts of cheese. You can tell it’s true from a quick survey of the cheese case in any one of our stores. While we readily appreciate (and carry) cheeses with sharper, funkier profiles, we are just as enamored with the more delicate, creamy curds. Our June Spotlight Cheese happens to be of the most delicate, creamy kind. Fromager d’Affinois [Fro-mah-ZHAY dah-fee-NWAH] Garlic & Herbs Cheese is a soft-ripened cheese that benefits from...

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How to Spot a Great Value

June 20, 2016 in Radio Spots

Spotting a great value can be tricky. At Trader Joe’s, though, values are as easy to spot as pins at a bowling alley, Hawaiian shirts at a luau, or Mandarin Orange Chicken in our freezers. For us, value is more than just a great price.  It’s where great price meets superior quality. It’s a challenge – one that makes our work so much fun. At Trader Joe’s, you get excellent prices on great-tasting foods made with the best ingredients...

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Shooting Stars

June 17, 2016 in What's New

Summertime is camping time. Some people wait all year long for those perfect weather conditions that make sleeping under the stars an attractive possibility. Really, there’s nothing quite like it... the crisp, clean air on your skin; the night-time sounds in your ears; and of course the shooting stars, visible as they dash across the sky. Nothing goes better with summertime camping than summertime snacking, and that’s one reason we created Trader Joe’s Shooting Stars. The other reason is...

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Mango Galette

June 15, 2016 in What's New

Galette. It looks like a fruit pie, hastily made. Roughly round, with imperfectly folded pastry edges, galettes are usually brimming with apples, pears, peaches, or berries—nothing wrong with that! However, being mango season at Trader Joe’s, we couldn’t resist... Trader Joe’s Mango Galette is indeed rustic in appearance—and elegant, all at once. Our (close to) Boston bakers form these beauties by hand, starting with a traditional, wheat flour, pastry dough. The dough is filled with mangos, and lots of them. Notice, “Mango” is the...

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Mango Bar Bites

June 13, 2016 in What's New

Sometime in the twentieth century, somewhere, someone wedded pies with cookies to create a treat category unto itself—dessert bars. Genius. Sometime in 2011, Trader Joe’s wedded frozen, bite-size convenience with Classic Lemon Bars. Smart move. And that brings us to now. Exclusive to the mode of mango, we’ve crafted sweet-to-be-square Mango Bar Bites that are nothing short of brilliant, if we do say so ourselves. Trader Joe’s Mango Bar Bites feature a...

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