No Comparison

April 03, 2017 in Category: Radio Spots

We’ve noticed that a lot of grocery stores have slogans proclaiming the lowest prices in town or prices that can’t be beat. Then we asked ourselves… what do you get for that?

We’d like to invite you to take the Trader Joe’s Product Value Comparison Challenge to find out for yourself.  Here’s all you have to do…

No Reservations

April 02, 2017 in Category: Radio Spots

Once upon a time, a man called to make dinner reservations at Trader Joe’s. Another time, a very nice woman wanted to book a safari with us.

Our company was named for our distinctive buying process: we search the world for outstanding quality foods and beverages at great prices. You might think of us as traders on the culinary seas...

Loyalty

April 02, 2017 in Category: Radio Spots

We know that loyalty doesn’t come from a special card, or a so-called “reward” you receive when you spend your hard-earned dollars in a store. At Trader Joe’s, we would never test your loyalty by printing out a three-foot-long scroll of coupons for money off things the next time you shop in our stores. We reward your loyalty by pricing our products as low as they can go every single day. No coupons or club cards needed… ever…

No Gimmicks. Just Great Values.

March 12, 2017 in Category: Radio Spots

You may have noticed that shopping at Trader Joe’s is unlike shopping at other markets. People ask us all the time how we manage to have such unique, interesting and delicious products at such great everyday prices...

The Spice of Life

March 12, 2017 in Category: Radio Spots

In Book Twelve of his Natural History, Pliny the Elder expressed astonishment at the rapid rise in popularity and price of a pungent seed –pepper. Once upon a time, ships sailed across the seas filled with peppercorns—and you’d pay dearly for a pinch...

Try Something New

March 12, 2017 in Category: Radio Spots

A fear of new things is called centophobia. If you suffer from this widespread disorder, Trader Joe’s is like therapy. Only much less expensive.  And you get to eat, too. For all you centophobes out there – and everyone else, too – we created the Trader Joe’s Demo Station...

A High Standard

January 29, 2017 in Category: Radio Spots

At Trader Joe’s we do things a little differently, and our customers hold us to a very high standard. Thank you for that, by the way. We work hard to live up to the high standard you’ve come to expect of us. We travel down the block and around the world to bring you unique, exciting, exotic products of the best quality – like Gyoza and Chicken Tikka Masala – as well as the basics like milk, eggs and butter.  And all at the very best prices every day.

Great Values the Trader Joe's Way

January 28, 2017 in Category: Radio Spots

If price is what you pay, and value is what you get—it’s important to have confidence that you’re getting a good deal.  But talk is cheap.

Whenever you walk into a Trader Joe’s, you’ll find both grocery basics and exciting new products that tempt your palate, but won’t challenge your wallet.  We don’t carry soup to nuts, but we do carry amazing soup—and super nuts. 

Happy Holidays

December 11, 2016 in Category: Radio Spots

Spending time with family this holiday season shouldn’t mean spending all your hard-earned money, and at Trader Joe’s, you don’t have to...