Pumpkin Soup Crackers

September 18, 2016 in Category: Radio Spots

Traditionally, crackers go on top of or in soup. At Trader Joe’s, tinkering with tradition is our tradition. Now, the crackers get their turn. We’re not changing all crackers, but with Trader Joe’s Pumpkin Soup Crackers, we’ve upended the bowl, and filled the crackers with soup. Pumpkin soup...

Radio - Loyalty

August 22, 2016 in Category: Radio Spots

We know that loyalty doesn’t come from a special card, or a so-called “reward” you receive when you spend your hard-earned dollars in a store. At Trader Joe’s, we would never test your loyalty by printing out a three-foot-long scroll of coupons for money off things the next time you shop in our stores. We reward your loyalty by pricing our products as low as they can go every single day. No coupons or club cards needed… ever…

Hot & Sweet Jalapeños

August 21, 2016 in Category: Radio Spots

They say some like it hot. Others prefer sweet. If you’re one of the many who find both hot and sweet irresistible, Trader Joe’s can fulfill your desires. 

Somewhat Spicy Dill Flavored Kettle Cooked Chips

August 21, 2016 in Category: Radio Spots

Dill is a monotypic species of the genus anethum. Trader Joe’s is a polytypic store of the genus grocerium. When you combine the two, you get strangely delicious snack foods.

Fireworks Chocolate Bar

June 20, 2016 in Category: Radio Spots

Summer has finally arrived. And summer just wouldn’t be summer without fireworks. At Trader Joe’s, you can have your fireworks and eat them, too.

Shooting Stars Cookies

June 20, 2016 in Category: Radio Spots

Shooting stars aren’t really stars at all. They’re meteoroids burning up in the Earth’s atmosphere. Trader Joe’s also has shooting stars that aren’t really stars.

How to Spot a Great Value

June 20, 2016 in Category: Radio Spots

Spotting a great value can be tricky. At Trader Joe’s, though, values are as easy to spot as pins at a bowling alley, Hawaiian shirts at a luau, or Mandarin Orange Chicken in our freezers. For us, value is more than just a great price.  It’s where great price meets superior quality. It’s a challenge – one that makes our work so much fun. At Trader Joe’s, you get excellent prices on great-tasting foods made with the best ingredients...

Unexpected Cheddar

May 16, 2016 in Category: Radio Spots

At Trader Joe’s, we have a great time developing products that surprise us. We think when you walk into your neighborhood Trader Joe’s, you should expect the unexpected...

Pickled Cauliflower Medley

May 16, 2016 in Category: Radio Spots

Benjamin Franklin said, “Hunger is the best pickle.”  At Trader Joe’s, when we’re feeling peckish for pickles, we look to cauliflower—pickled cauliflower...