Shooting Stars Cookies

June 20, 2016 in Category: Radio Spots

Shooting stars aren’t really stars at all. They’re meteoroids burning up in the Earth’s atmosphere. Trader Joe’s also has shooting stars that aren’t really stars.

How to Spot a Great Value

June 20, 2016 in Category: Radio Spots

Spotting a great value can be tricky. At Trader Joe’s, though, values are as easy to spot as pins at a bowling alley, Hawaiian shirts at a luau, or Mandarin Orange Chicken in our freezers. For us, value is more than just a great price.  It’s where great price meets superior quality. It’s a challenge – one that makes our work so much fun. At Trader Joe’s, you get excellent prices on great-tasting foods made with the best ingredients...

Unexpected Cheddar

May 16, 2016 in Category: Radio Spots

At Trader Joe’s, we have a great time developing products that surprise us. We think when you walk into your neighborhood Trader Joe’s, you should expect the unexpected...

Radio - Where Are All The People?

April 18, 2016 in Category: Radio Spots

These days, it seems a lot of retailers want you to do all this work yourself. Not Trader Joe’s. At Trader Joe’s, we have great products and excellent everyday values, and we also have terrific people. People who are excited to help you find what you’re looking for – and introduce you to new products you might never have discovered otherwise.

Roasted Plantain Chips

April 17, 2016 in Category: Radio Spots

While you normally eat bananas raw, plantains are almost always cooked before eating. Where bananas are sweet, plantains are on the starchy side. And though plantains are technically a fruit, they’re commonly eaten like root vegetables. When you think of them this way, Trader Joe’s Roasted Plantain Chips make perfect sense.

Coffee Bean Blast Ice Cream

April 17, 2016 in Category: Radio Spots

Ice cream is sold by volume, not weight, and some ice creams weigh more than others. Why the weight difference? Ice cream of lower quality has high overrun. That’s the amount of air whipped into the ice cream. High overrun equals lots of air. And lots of air equals lighter quarts. In the world of ice cream, all quarts are not created equal. At Trader Joe’s, our quarts really deliver.