Unexpected Cheddar

May 16, 2016 in Category: Radio Spots

At Trader Joe’s, we have a great time developing products that surprise us. We think when you walk into your neighborhood Trader Joe’s, you should expect the unexpected...

Radio - Where Are All The People?

April 18, 2016 in Category: Radio Spots

These days, it seems a lot of retailers want you to do all this work yourself. Not Trader Joe’s. At Trader Joe’s, we have great products and excellent everyday values, and we also have terrific people. People who are excited to help you find what you’re looking for – and introduce you to new products you might never have discovered otherwise.

Roasted Plantain Chips

April 17, 2016 in Category: Radio Spots

While you normally eat bananas raw, plantains are almost always cooked before eating. Where bananas are sweet, plantains are on the starchy side. And though plantains are technically a fruit, they’re commonly eaten like root vegetables. When you think of them this way, Trader Joe’s Roasted Plantain Chips make perfect sense.

Coffee Bean Blast Ice Cream

April 17, 2016 in Category: Radio Spots

Ice cream is sold by volume, not weight, and some ice creams weigh more than others. Why the weight difference? Ice cream of lower quality has high overrun. That’s the amount of air whipped into the ice cream. High overrun equals lots of air. And lots of air equals lighter quarts. In the world of ice cream, all quarts are not created equal. At Trader Joe’s, our quarts really deliver.

Radio - Speculoos Cookies

March 20, 2016 in Category: Radio Spots

There are people who believe Cookie Butter is made of fairy dust and magic beans. The truth is so much simpler. Cookies. Of course, not just any cookies could become something as satisfying as Cookie Butter. Only Speculoos Cookies.

Radio - Kenya AA Coffee

March 20, 2016 in Category: Radio Spots

At more than 17,000 feet above sea level, Mt. Kenya is that country’s highest peak, and the second highest on the African continent. It’s also the birthplace of Trader Joe’s Kenya AA Coffee.