Uncured Bacon Jam

May 30, 2016 in Category: What's New

Ever have the impulse to spread your bacon? Perhaps you’ve never even had the thought, given that crispy strips of fried pork belly are inherently unamenable to spreading. Then again, maybe in your wildest and best dreams you’ve imagined a knife, a slice of toast, and a jar filled with spreadable, edible bacon. Now, listen here: It’s time to forget what you’ve learned of food inflexibility and broken bacon dreams. Trader Joe’s has your bacon—and we’re ready to jam! Our Uncured Bacon Jam is...

Small Lot Sulawesi Coffee

May 27, 2016 in Category: What's New

Indonesia is an island country, an archipelago of more than 18,000 islands in the Eastern Pacific ocean. But fewer than 1,000 of these islands have significant, permanent populations—and Sulawesi is one of them. Sulawesi is also one of Indonesia’s oldest islands, and the eleventh-largest in the world. In South Sulawesi, coffee is grown in the foothills of the Latimojong Mountain area at altitudes of 3,000 to 6,000 feet above sea level. Coffee plants here benefit from the volcanic soils, and cool, dry climate. Trader Joe’s Small Lot Sulawesi Coffee is...

Cold Pressed Cantaloupe Juice

May 25, 2016 in Category: What's New

Over the last couple years, we’ve introduced a number of Cold Pressed Juices, including Green, Red, Yellow, and Watermelon. This year, we’re adding a unique and delicious flavor to the line-up—one we haven’t seen anywhere else. Meet Trader Joe’s Cold Pressed Cantaloupe Juice. Each 15.2-ounce, 140-calorie bottle contains only cantaloupe juice and lime juice. (That’s one-and-a-half pounds of cantaloupe and one-third of a lime to be precise.) We “juice” it in a slow hydraulic press for maximum liquid extraction. Once bottled, our juice goes through a...

Pecan Praline Granola

May 23, 2016 in Category: What's New

We’ve heard it proclaimed, “Trader Joe’s Pecan Praline Granola is the best-tasting granola ever.” Generally, we don’t like to be such braggarts, but we’re tooting this horn to make a point. The fact is, we believe there is only one thing to do with a really high bar—raise it. So, when our Pecan Praline Granola supplier was no longer able to make this product for us, we didn’t look for someone to replace it. We looked for someone to improve it. Our enhanced Pecan Praline Granola is still...

Marshmallows

May 18, 2016 in Category: What's New

Do we really consider customers’ requests for new products? Of course we do. Case-in-point: Trader Joe’s Marshmallows. For some time now, we’ve listened to the cries of mallow-fiends, fluff enthusiasts, and campers everywhere. The voices are diverse, but the singular message is clear: Our customers want marshmallows! The thing is, not just any marshmallow is worthy of...

Chile Lime Seasoning Blend

May 16, 2016 in Category: What's New

Fruta con chile y limon. It’s a popular snack offered up by street vendors throughout Mexico. Wheeled carts mounted with glass boxes exhibit plastic cups, each one overflowing with one or another combination of fresh-cut fruits and veggies—watermelon, mango, coconut, oranges, jicama, cucumbers... But it’s not just fruit they’re peddling. As important as the produce is, what makes this snack so special is the condiment sprinkled on top. It’s a seasoning made from salt, chile powder, and lime juice powder. What might seem strange to...

Just Beets

May 13, 2016 in Category: What's New

You might hear about our new product, Trader Joe’s Just Beets, and think: “Those must be some fair-minded root vegetables.” That very well may be true, however, it wasn’t necessarily our intention to speak of their moral-rightness when we called them Just. The Just in our Beets really means only, as in: These. Are. Beets. And that’s all they are. “C’mon!” you say. “Isn’t there at least some sea salt, or a little oil, or some additional seasoning added?” No. No. And...

Unsweetened Instant Oatmeal

May 11, 2016 in Category: What's New

Oatmeal has been a breakfast staple for ages. We don’t know for certain how many ages and won’t hazard a guess (we just know it’s been a while), but one thing we do know for certain is that our customers love their oatmeal. Recently, however, our customers brought to our attention a glaring oversight: While we offer a fun array of year-round and seasonal instant oatmeal, we’ve never had an unsweetened variety. "Give us a blank breakfast canvas!" they said. "Let us be the masters of our own breakfast destiny!" Our mission was clear, and so the journey to...

St. Nectaire Cheese

May 09, 2016 in Category: What's New

It’s storied that Henri de La Ferté-Senneterre, the Marshal of France, introduced St. Nectaire to the court of Louis XIV. The Sun King (a famed foodie) declared the semi-soft, wash-rind St. Nectaire to be a favorite, setting the stage for a humble farmstead cheese to become a feast-defining cheese. Lest you think we’re being hyperbolic, in 1788, the historian Legrand D’Aussy wrote, “If someone wants to treat you to a feast, there’s always going to be some Saint-Nectaire.” At the time, he was travelling through the...