Dig In | What's New

Light Vanilla Ice Cream

June 19, 2014 in What's New

As a noun, “light” is the phenomenon of invisible waves making things visible... Amazing. In verb-form, we “light” a fire to bring physical and aesthetic warmth to body and soul... Cozy. As an adjective, “light” means less of the good stuff—at least when food is concerned... BlechAcknowledging this adjectival atrocity, Trader Joe’s is doing our part to shed some light on the dim, dietary plight of “light” foods by introducing our new Light Vanilla Ice CreamIncredibly, this Ice Cream has 80% less fat than our wildly popular Super Premium French Vanilla Ice Cream. It also has...

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Sauerkraut with Pickled Persian Cucumbers

June 16, 2014 in What's New

Our Sauerkraut is in a pickle. Or is our pickle in some sauerkraut? Either may be true, but one thing’s for sure, Trader Joe’s Sauerkraut with Pickled Persian Cucumbers is a paragon of pickling tradition and innovationThe innovation? We’ve added pickles—Persian Cucumbers, to be exact. We’ve sliced them into thin rounds, lending extra texture to the kraut and providing just a little of that yummy pickle flavor. The tradition? This is Sauerkraut like your great-grandma used to make. That means all-natural fermentation. No vinegar added. No lab cultures to kick-start the process. No cooking or pasteurization. It’s just...

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Four Uttapam with Coconut Chutney

June 12, 2014 in What's New

You can get a really great taste of India at Trader Joe’s. In fact, all of the Indian food we offer was recently catalogued by the Smithsonian in preparation for the “Beyond Bollywood” exhibit at the National Museum of Natural History. The exercise illustrates the integration of Indian food into the American culinary landscape—thanks, in part, to our reputable collection. While humbled by the inclusion, we’re not curators, just culinary adventurers, enchanted by India and her myriad tastes. That leads us to our latest discovery—Uttapam [pronounced U-thap-pam] from Ahmedabad, India, an area famous for...

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