Dig In | What's New

Kettle Popped Sweet & Salty Popcorn Chips

November 07, 2014 in What's New

Snacking is compelled by cravings. Sometimes you crave something sweet, and other times—salty. Sometimes you want a handful of fluffy popcorn, and other times—loud, crunchy chips. Then, there are the times when you want it all... and then some. For just those times, we are excited to introduce Trader Joe’s Kettle Popped Sweet & Salty Popcorn Chips. Made for us by Brooklyn-based innovators in better-for-you snacking, the core of these amped, whole grain snacking chips is...

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Raw Milk Smoked Cheddar

November 05, 2014 in What's New

Our November Spotlight cheese has a lot going for it. It’s cheddar, for one. That single fact alone puts it near the top spot of favorite U.S. cheeses. But this is not just any cheddar. As suggested by its name, Trader Joe’s Raw Milk Smoked Cheddar has some unique characteristics that contribute to its very enticing profile. It starts with milk that comes from cows that have never been treated with rBST. The milk itself is “raw” (unheated), which allows the varieties of naturally present bacteria to...

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Truffle Salami

November 03, 2014 in What's New

At the time I write, the glory of the truffle has now reached its culmination... [it] is the very diamond of gastronomy.

—Jean Antheleme Brillat-Savarin, The Physiology of Taste (1825)

It would seam that Brillat-Savarin spoke too soon. It’s 2014 and “the very diamond of gastronomy” is still top-of-palate. The prevailing allure of truffles inspired us to put forth this heady wonder—Trader Joe’s Truffle Salami—exclusively for the holiday season. It all starts in the beautiful Italian region of Umbria, where truffle hunters roam the hills with their trained dogs, who sniff out these lumpy mushrooms when they’re ripe, one at a time, as they have for centuries. The black summer truffles (or tartufi in Italian) are...

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