Dig In | What's New

Organic Brown Sugar BBQ Sauce and Marinade

February 05, 2016 in What's New

We sell about a half-a-dozen BBQ sauces. As with most of the other food items we carry that customers use on a regular basis, we offer a number of styles and flavors of BBQ sauce to appeal to a variety of tastes. But flavor isn’t our only concern. We also know a growing number of our customers prefer 100% organic products. Our new Organic Brown Sugar BBQ Sauce and Marinade should appeal to our organic customers, while it also offers a new and attractive...

Read More

Artisan Reserve Vermont Cheddar

February 03, 2016 in What's New

The Cheddaring process was originally codified in 19th century England, but it wasn’t long after that that Americans started producing their own excellent versions of Cheddar cheese. Vermont is one of those places renowned for its premium American Cheddar, and this is the state from which our February Spotlight Cheese comes. We featured Trader Joe’s Artisan Reserve Vermont Cheddar once before, back in 2012—now we’re bringing it back again for...

Read More

Organic Ranch Dressing

February 01, 2016 in What's New

Ranch Dressing. It’s a staple in so many American homes. And yet, the big national brands of this cultural touchstone of American cuisine are loaded with preservatives and artificials. What do these preservatives and artificials accomplish for the big national brands? One, they lower costs—cheaper ingredients equal lower finished cost for the manufacturer. Two, they allow the national brands to maintain a lower pH in their Ranch, which allows the buttermilk flavor to really pop, and ultimately, gives the dressing its...

Read More

Thai Sweet Chili Veggie Burger

January 29, 2016 in What's New

We’ve got a robust line-up of frozen burger patties at Trader Joe’s, including options for everyone. We’ve got burgers from the pastures (Ground Buffalo Burgers, Grass Fed Beef Burgers); burgers from the sea (Simply Seasoned Tuna Burgers, Mahi Mahi Burgers); burgers for the birds (Turkey Burgers, Chile Lime Chicken Burgers); and even several “meat-less” options (Vegetable Masala Burgers, Pizza Veggie Burgers, Quinoa Cowboy Veggie Burgers). Is there room for one more? Always! Our new...

Read More

Spicy Pickled Vegetables

January 25, 2016 in What's New

Pickled things are surging in food culture. We’ve seen evidence of this in the popularity of our Sauerkraut with Pickled Persian Cucumbers. Now, we’re adding to our pickled deli items with Trader Joe’s Spicy Pickled Vegetables. It’s our own version of Jalapeños en Escabeche... with a twist. Jalapeños en Escabeche is traditionally a mix of pickled peppers, carrots, and onions. We’ve given this Mexican condiment a twist, adding...

Read More

Mini Butterscotch Shortbread Buttons

January 22, 2016 in What's New

These buttery, crunchy shortbread cookies hail from Scotland, where modern-day shortbread is said to have originated, perhaps as long ago as the 12th century. Our supplier is a family-owned company that’s been making its signature shortbread cookies for more than 100 years. Given their history, they tend to make a very traditional shortbread cookie. Nothing wrong with that. But we like to mix things up, and when we discussed this possibility with them, we found out that they, too, like to...

Read More

Molten Macarons - Chocolate or Salted Butterscotch

January 20, 2016 in What's New

It’s time we set the record straight: the word macaron is not an alternate spelling of macaroon. Macarons are French almond-meringue dessert sandwiches, whereas macaroons are sweet lumps of shredded coconut that have a toasted, golden crust. Both are delicious confections—but that’s where the similarities end. Having cleared that up, let us introduce you specifically to Trader Joe’s Molten Macarons. You might say these are really a combination of...

Read More

Fire Roasted Diced Green Chiles

January 15, 2016 in What's New

The only U.S. state with an official question is New Mexico. That question is simply, “Red or green?” This is not a question of stoplight preference or favorite Christmas tones; it refers to chiles. The chile is a pepper cultivar native to New Mexico. Ripe chiles are red, and can be quite spicy. Green chiles, on the other hand, are harvested before they reach ripeness. They can range in heat, but are typically not as hot as red chiles. Regardless of...

Read More

Convivial Cookie Collection

January 13, 2016 in What's New

Our European Cookie Collection (featured only during the holidays) is popular. With twelve varieties and more than 100 cookies, it’s well suited for a season when large gatherings of family and friends are frequent. But it’s a little much for daily, non-holiday consumption. Sticking with the cookie combination concept, we thought we should create a smaller version more fitting for everyday cookie eating... so we did! Trader Joe’s Convivial Cookie Collection is an...

Read More