Dig In | What's New

Partially Popped Popcorn with Butterscotch & Sea Salt

December 14, 2015 in What's New

Introduced earlier this year, Trader Joe’s Partially Popped Popcorn is a snack like none we’ve offered before—except for the fact that our customers love it! It’s popcorn, for sure, but popcorn that’s not fully popped. Our supplier uses a proprietary method in which they first steam a special hybrid of so-called “mushroom” kernels (instead of the fluffier, “butterfly” variety enjoyed in theaters), before heating them in canola oil to a state of half popp-ed-ness. Our original flavor, Partially Popped Popcorn with Butter and Sea Salt, arrived in...

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Piquillo Pepper & Quinoa Spread

December 11, 2015 in What's New

If you add Quinoa to anything, you’re going to improve it. This nutrient-rich seed—first cultivated in the Andes region of Latin America 5,000 years ago—cooks up to a nice fluffy, rice-like consistency. It also carries a subtle taste, allowing it to pair well with just about anything. For Trader Joe’s Piquillo Pepper & Quinoa Spread, we’ve paired it with tomatoes, and sweet, mildly spicy, Piquillo Peppers—another popular Peruvian food. The tomatoes, Piquillos, and Quinoa are...

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Butternut Squash, Beet & Goat Cheese Ravioli

December 09, 2015 in What's New

Butternut Squash Beet Goat Cheese. Almost sounds like the final tally after some sort of strange vegetarian sports match. It’s not. What it is, is the list of the ingredients filling the insides of our latest Ravioli. Trader Joe’s Butternut Squash, Beet & Goat Cheese Ravioli is a seasonal pasta we’ve concocted to satisfy your fall flavor cravings. Pumpkin was a little too predictable, so we went with Beet Roots and Butternut Squash. Both veggies are sourced...

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Valrhona Noir Guanaja 70% Dark Chocolate Squares

December 07, 2015 in What's New

While working with the renowned French chocolatier Valrhona on our "adult" Advent calendar, we found they had produced an over-supply of their famed Noir Guanaja. Made from a blend of Criollo and Trinitario cacao varieties—this chocolate is nicknamed, “the bitterest chocolate in the world.” Accordingly, it is made from 70% cacao, blended masterfully with sugar and cocoa butter to yield an elegant bitterness that is aromatic and...

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Nduja Spicy Salami Spread

December 04, 2015 in What's New

Don’t be intimidated by the name. Trader Giotto’s Nduja, pronounced “en-DOO-ya,” is quite simply Spicy Spreadable Salami. And it is sure to liven up your holiday season. Originating from the Italian city of Calabria (for reference, that’s on the toe of the boot), Nduja is pork salami ground into a creamy and intense spread. To make Nduja, traditional salami is prepared and dry-aged for about 120 days. Then, it is finely ground and mixed with...

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Herbal Infusion Anthology

December 02, 2015 in What's New

Last year’s Tasting of Ten Teas was a big holiday hit. We’re following it up this year with a similar “tasting” of steeped beverages. This time it’s a selection of Herbal Infusions from around the world. Our new collection doesn’t include “tea,” strictly speaking (i.e. no leaves from Camellia sinensis). Instead, Trader Joe’s Herbal Infusions Anthology is composed of eight different combinations of dried...

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Just Beets With a Splash of Lemon

November 30, 2015 in What's New

Juice from the beet root is buzz-inducing in athletic circles. That ‘buzz’ is a lively discussion about the effect beet juice might have on athletic performance. Runners, cyclists, and other aerobic athletes have claimed for several years now that this bright-colored juice from beets improves blood flow, making a positive effect on endurance and speed. Accordingly, there have been numerous studies about this. Trader Joe’s can’t confirm these...

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Panettone French Toast

November 27, 2015 in What's New

For decades, around Christmastime, we’ve sold traditional Italian panettone, the cake-like bread studded with pieces of tangy candied fruit. It’s definitely a favorite among both our customers and our crew. Folks eat it as-is, slather it with butter, toast it, and enjoy it in ways we may not know about at all. Our frozen foods buyer started thinking (and this is almost always a good thing), in a twist of culinary biculturalism, panettone would taste fantastico as French toast. And so it is written, and so it is available in Trader Joe’s freezers. To create...

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Extra Virgin Laconia P.G.I. Greek Olive Oil

November 25, 2015 in What's New

Trader Joe’s is the opposite of laconic. With our verbose Fearless Flyer and our expanded product stories, we’ve never been considered short on words. Perhaps our only link with the laconic is our recent introduction of Trader Joe’s Extra Virgin Laconia P.G.I. Greek Olive Oil. Let us elaborate. The region of Laconia in the southeastern part of the Peloponnese peninsula includes the city of Sparta, famed for its ancient military strength and discipline (and regarded by ancient Athenians as extremely brief in communication). What Laconians lack in...

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