Dig In | What's New

Organic Coconut Water

January 30, 2015 in What's New

There are several ancient and romantic stories about the origins of the coconut. All of them involve burying something (an eel, a lover’s head, a dead girl), and the subsequent emergence at the place of burial of a tree that grows tall and bears large, exceptional fruit. The origin of our Organic Coconut Water has a story, too—a newer and decidedly less legendary story, but one that nevertheless describes the exceptional qualities of our latest coconut item. Amidst the ongoing...

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Uncured Sliced Corned Beef

January 28, 2015 in What's New

We’ve long carried Corned Beef in the weeks leading up to St. Patrick’s Day as an integral component of that most delicious holiday dinner. But, it’s been conspicuously absent from our stores at all other times of the year. We absolutely understand that this is no longer acceptable. Our customers’ yearnings for ‘corned beef with which you can make piled-high sandwiches reminiscent of your favorite deli’ have not fallen on deaf ears. Now, Trader Joe’s Uncured Sliced Corned Beef can...

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Cookie Butter Sandwich Cookies

January 23, 2015 in What's New

In a rare case of math offering the simplest explanation, we present an equation: c + cb = OMg. Translation for the mathematically challenged... cookie + cookie butter = Oh My goodness! (Exclamation added for non- mathematical emphasis.) OMg is also equivalent to our new Cookie Butter Sandwich Cookies. By sandwiching...

 

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