Dig In | What's New

Sprouted Red Jasmine Rice

September 01, 2014 in What's New

Rice, like a young child, has unrealized potential. When a child “sprouts,” she begins to walk, talk, and grow all of those fabulous attributes that make humans such interesting creatures. Trader Joe’s Sprouted Red Jasmine Rice may not walk or talk, but having been allowed to sprout—even just a little bit—it possesses an enhanced character, making it a much more interesting cereal grain. Coming from the Chiang Mai area of northern Thailand, our special variety of long grain Red Rice has not been milled, leaving the germ intact. Its reddish-brown exterior comes from the presence of anthocyanin (pigment) in the...

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Potato Chips with South African Style Seasoning

August 28, 2014 in What's New

Have you ever wondered how Trader Joe’s comes up with so many ideas for great products from around the world? Hint: It’s not from sitting in front of a computer screen, in an office somewhere. Our idea of first-rate products requires first-hand tasting. That is why we travel to the world’s most interesting regions, in search of food-experiences that we might not have otherwise had. We’re confident that our Potato Chips with South African Style Seasoning will become yet another favorite cultural import—the result of our worldly wanderings. These uniquely seasoned Chips start with paprika that is slow-smoked. This method infuses a...

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Gluten Free Breaded Chicken Breast Nuggets

August 26, 2014 in What's New

Gold comes in nuggets. So does wisdom. Why not chicken? It does of course, and Trader Joe’s Gluten Free Breaded Chicken Breast Nuggets are the latest tasty development in chicken chunk flavor and technology. Of course, nuggets of chicken are not new. The first prototype was developed in 1963 by the Cornell professor and poultry innovator Robert C. Baker. (Clearly, McDonald’s was not the originator, since their famous version showed up as late as 1980.) Since the 80s, nuggets have undergone a number of positive makeovers, including the move from mechanically-separated chicken to white meat chicken pieces, and also the use of...

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