Dig In | What's New

Sweet Potato Tortilla Chips

June 17, 2015 in What's New

We do not rest on our laurels—and certainly not on our chips. We even e-value-ate Trader Joe’s products that are already successful to ensure we’re maintaining the very best quality and price. Sometimes opportunities for improvement are obvious, but this is not always the case. When we first introduced our Sweet Potato Chip Rounds, their formulation was the forefront
 of snack-chip innovation. That was 2011. Recently though, it’s been irking us that...

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5 Cheese Greek Spiral

June 15, 2015 in What's New

You might say Greeks know how to eat. The ancient poet Euripides once said: “When a man’s stomach is full it makes no difference whether he is rich or poor.” While this philosophy was first articulated more than 2,500 years ago, today it’s clear that the Greeks’ long-time passion for eating has inspired some of history’s greatest tastes. Traveling the Balkan Peninsula in recent months, we’ve...

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Jute Shopping Tote (Zulu Flag)

June 12, 2015 in What's New

When one thinks about Trader Joe’s, one usually thinks about all the good stuff that we put into our products. Most people don’t think about what kind of bag all those good products will be put into. We do. Our most recent and careful meditations on grocery receptacles led to the development of Trader Joe’s Jute Shopping Tote (Zulu Flag). Jute is a...

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