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Black Figs

June 23, 2014 in

Your Mission, should you choose to accept it, is a Fig. It’s also Black. Not that this is a Black Op. Sure, fig leaves have been used in past “covert” operations (think paradisiacal gardens). But, there’s nothing clandestine about these Black FigsOur Black Figs are grown in Niland, California (June crop) and Madera, California (July crop). Historically, they first arrived in San Diego via Franciscan missionaries in 1768. Those Spanish monks planted trees all along the West Coast with every new mission they founded. Earlier still, the ancients of Asia cultivated and enjoyed these dark-skinned beauties. They are smooth on the outside, and...

As a noun, “light” is the phenomenon of invisible waves making things visible... Amazing. In verb-form, we “light” a fire to bring physical and aesthetic warmth to body and soul... Cozy. As an adjective, “light” means less of the good stuff—at least when food is concerned... BlechAcknowledging this adjectival atrocity, Trader Joe’s is doing our part to shed some light on the dim, dietary plight of “light” foods by introducing our new Light Vanilla Ice CreamIncredibly, this Ice Cream has 80% less fat than our wildly popular Super Premium French Vanilla Ice Cream. It also has...

Our Sauerkraut is in a pickle. Or is our pickle in some sauerkraut? Either may be true, but one thing’s for sure, Trader Joe’s Sauerkraut with Pickled Persian Cucumbers is a paragon of pickling tradition and innovationThe innovation? We’ve added pickles—Persian Cucumbers, to be exact. We’ve sliced them into thin rounds, lending extra texture to the kraut and providing just a little of that yummy pickle flavor. The tradition? This is Sauerkraut like your great-grandma used to make. That means all-natural fermentation. No vinegar added. No lab cultures to kick-start the process. No cooking or pasteurization. It’s just...