Dig In | What's New

Kabocha Squash

October 27, 2014 in What's New

Roundish, greenish, and streaky, it could easily be mistaken for a pumpkin dressed in a Halloween costume. One look and it becomes clear that green is a very becoming color for a pumpkin. But this isn’t a pumpkin—at least not a traditional, Western-style pumpkin. Rather, this green marvel is a Kabocha Squash, often described as a “Japanese pumpkin,” due to the similarity of its shape, and the sweetness of its flesh. Kabocha Squash is...

Read More

Julienned Root Vegetables

October 24, 2014 in What's New

Next time you’re craving French fries, we recommend getting back to your roots... Trader Joe’s Julienned Root Vegetables, to be more specific. This new item from our freezers is a medley of root-worthy tubers, including carrots, beets, parsnips, and sweet potatoes. We take the whole roots and slice them—long and thin—in a style the French call julienne. But we don’t deep-fry these “fries.” Instead, we lightly toss them in olive oil just before dusting them with cracked pepper, garlic, brown sugar, salt, and other spices. You get the pleasure of...

Read More

100% Honey Crisp Apple Cider

October 22, 2014 in What's New

Along with colorful leaves, pumpkins, and increasingly blustery days, we find the simple apple to be one of the greatest indicators of fall’s debut. It shows up baked in a holiday pies, impaled on sticks and caramel-wrapped, and even afloat in water-filled bobbing barrels. At Trader Joe’s, we get especially excidered… er… exCITED, for the yield of seasonal pressed pommes, and we think our 100% Honey Crisp Apple Cider is undiluted autumn joy in a glass (or mug)...

Read More

Toasted Coconut Pancake Mix

October 20, 2014 in What's New

Toasted Coconut Pancake Mix is the kind of thing that people who are stranded on tropical islands fantasize about. Sure, castaways experience no shortage of coconuts—but it’s the “Mix” part that presents a problem. (Also, griddles are scarce.) But, let’s be honest… even the non-stranded mainlander pines for pancakes packed with toasty, coconut flavor from time to time. Consider this Mix your Toasted Coconut Pancake fix—wheth­er you’re stranded in the city, suburbia, or the South Pacific. When developing these Pancakes, we sampled an early version that was...

Read More

To the Power of 7 Organic Juice Blend

October 17, 2014 in What's New

Over time, the number seven has gathered some very positive associations. Ancient spiritual gurus considered it the “number of perfection.” Modern-day chance takers consider it “lucky.” Whether or not our latest Organ­ic Juice Blend called To the Power of 7 is “perfect” or “lucky,” you be the judge. But, perhaps we could suggest (as the name does) that power has got something to do with it. To the Power of 7 packs a punch with its...

Read More

Seasoned Kale Chips

October 15, 2014 in What's New

Everybody needs a hero. Even the citizens of Snacknation. No—good old Superman or the “Caped Crusader” just won’t do. To rid ourselves of sniveling, snack-scene villains, we’ll need a real powerhouse—a genuine champion, one who doesn’t balk at nutrition or shirk his healthful responsibility. We need a green snack... a vegetarian-vegan-gluten-free-no-cholesterol kind of nibble that motivates us to thrust our hands right back into the cute little, reclosable bag. We need a tasty treat that’s low on sugar and salt, and high on flavor and nutritional attitude. What we need is...

Read More

Salted Caramel Gelato

October 13, 2014 in What's New

Some are saying that salted caramel is the “new vanilla.” And, why not? Despite regular vanilla’s popularity, it can be... well... boring. In contrast, the dynamic dissimilarity between savory and sweet yields a depth of character rarely experienced on the palate. Trader Joe’s new Salted Caramel Gelato aims for this character in the form of a frozen dessert. We think we hit the mark! Very slowly, we heat milk and cream (more milk than cream) with...

Read More

Pumpkin Joe Joe's

October 10, 2014 in What's New

Perhaps you thought that Halloween Joe Joe’s had this season covered. But deep down, you had to know that we’d do it eventually. It really was just a matter of time. And the time is now. Trader Joe’s Pumpkin Joe-Joe’s Cookies are the Pumpkin Season variation on the theme that is Joe Joe’s Sandwich Cookies. There’s nothing complicated about Pumpkin Joe-Joe’s. They’re simple vanilla wafer cookies sandwiched together with pumpkin crème filling. That filling is delightfully pumpkin-y, sweet but not too sweet, and oh-so creamy. While we may sound...

Read More

Hatch Valley Salsa

October 08, 2014 in What's New

We’re always looking for something new—not just something “new,” but a product with interesting ingredients, fantastic flavor, and a unique heritage. Trader José’s Hatch Valley Salsa meets each of these requirements and more. While visiting New Mexico in August, we happened upon the seasonal harvest of Hatch Chiles. The Hatch Chile Festival—in the town of Hatch, New Mexico—can draw up to 30,000 visitors annually. Visitors flock to experience the renowned flavor of peppers that share the town’s name. But, these Chiles haven’t just inherited the name; they’ve taken on the characteristics of...

Read More