Dig In | What's New

Four-pound Box of Peaches or Nectarines

June 19, 2015 in What's New

Sometimes pre-packaging produce is just a sneaky ploy to get rid of the lesser pieces of fruit. Bags or boxes of ‘mostly good’ fruit are mixed in with one or two ‘bad apples’—those pieces no one would choose if they were offered loose. Trader Joe’s won’t touch this approach. We what do “touch,” are each and every Peach or Nectarine that makes it into one of our Four-pound Boxes. Actually, it’s our San Joaquin Valley supplier (in the business since 1948) who...

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Sweet Potato Tortilla Chips

June 17, 2015 in What's New

We do not rest on our laurels—and certainly not on our chips. We even e-value-ate Trader Joe’s products that are already successful to ensure we’re maintaining the very best quality and price. Sometimes opportunities for improvement are obvious, but this is not always the case. When we first introduced our Sweet Potato Chip Rounds, their formulation was the forefront
 of snack-chip innovation. That was 2011. Recently though, it’s been irking us that...

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5 Cheese Greek Spiral

June 15, 2015 in What's New

You might say Greeks know how to eat. The ancient poet Euripides once said: “When a man’s stomach is full it makes no difference whether he is rich or poor.” While this philosophy was first articulated more than 2,500 years ago, today it’s clear that the Greeks’ long-time passion for eating has inspired some of history’s greatest tastes. Traveling the Balkan Peninsula in recent months, we’ve...

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