Dig In | What's New

Seafood Paella

March 30, 2016 in What's New

The original paella, known as paella valenciana, is an age-old, one-pan dish that traditionally includes rabbit (or chicken) and snails, cooked together with beans (three kinds), and saffron-seasoned, white rice. Over time, this one-pan dish has evolved to include a variety of different ingredients. Probably the most popular version worldwide (and the second most popular in Spain) is paella de marisco, after which we’ve patterned Trader Joe’s Seafood Paella. Though not Valencian (or Spanish), our supplier...

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Organic Pitted Kalamon Olives

March 28, 2016 in What's New

Pits can be, well—the pits—especially in your and our favorite Greek olives, Kalamons (aka Kalamatas). Rather than grouse, we went to Greece, the historic Sparta region to be specific, to seek out the finest, Pitted Kalamon Olives. We found them. In the midst of what seemed to be an endless olive grove, our buyers happened upon a facility dedicated to pitting and packing the organic olives grown right around them. We were enchanted to find the deep purple...

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Gluten Free Cinnamon Raisin Bread

March 25, 2016 in What's New

A slice of Cinnamon Raisin Bread is a nearly perfect snack. The sweet raisins and aromatic cinnamon make it seem like a special baked treat, one that’s elevated even further by a simple warm up in the toaster. And yet, it’s just bread—not a donut or a slice of cake—so, very little guilt! We want all our customers to have the Cinnamon Raisin Bread experience, and that’s why we created Trader Joe’s Gluten Free Cinnamon Raisin Bread. This is a hearty loaf that smells and tastes like...

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Sriracha Tuna Salad

March 23, 2016 in What's New

Sriracha is so hot right now—and that’s not just a Scoville heat scale reference. As we have seen ever since we brought in our Sriracha Sauce, our customers really love this stuff. From Sriracha Potato Chips to Sriracha Hummus, we now offer six sriracha-enhanced products, and we think Trader Joe’s Sriracha Tuna Salad—lucky product number seven—is the perfect addition to this diverse line-up. Trader Joe’s Sriracha Tuna Salad combines the distinct...

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Wood Fired Naples Style Uncured Pepperoni Pizza

March 21, 2016 in What's New

There’s Italian food, and there’s American food. And then, there’s Italian-American food. Our Wood Fired Naples Style Uncured Pepperoni Pizza best fits that last category. It’s a hybrid pie from two countries; a simple pizza combining the best ingredients we could find. The authentically Italian pizza crust is made for us near Bologna, Italy. Wheat-flour dough is allowed to rise naturally for 24 hours. Then, it’s hand-formed, Naples Style—thin in the middle, with...

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Gluten Free Crispy Crunchy Ginger Chunk Cookies

March 18, 2016 in What's New

In recent years, the world of baking has opened up to those who are gluten intolerant or sensitive. Not only has this world been populated with more gluten free options, but we’ve also seen improvements in available recipes. It seems bakers are gaining a better understanding of just what it takes to make a better gluten free baked treat. The bakers we work with are no exception. We asked one supplier with whom we’ve had great success (who makes our Gluten Free Crispy Crunchy Chocolate Chip Cookies) to create for us...

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Organic Shredded Green & Red Cabbage with Orange Carrots

March 16, 2016 in What's New

Slaw is simple—but it’s not simple to prepare. Whether you choose to chop, grate, or shred your cabbage, a lot of effort is required. That’s why we’re introducing Trader Joe’s Organic Shredded Green & Red Cabbage with Orange Carrots—your simple slaw starter kit. It’s a fresh mix of Green Cabbage, Red Cabbage, and Orange Carrots—all three certified Organic. They’re also triple washed, which means you can take...

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Vegetable Pakoras

March 14, 2016 in What's New

Sometimes, you just have to go to the source. Since 2012, we’ve been selling Vegetable Pakoras as one of the Indian offerings in our frozen case. We were fine with this Canadian-made version—that is, until we traveled to the Asian subcontinent ourselves and had some of Mother India’s pakoras. Tasting ours next to theirs, we found our Pakoras (peh-KOR-ahs) were more chewy and filled with less-firm vegetables. Perspective is everything. This culinary epiphany called for a rework, resulting in our new and improved Vegetable Pakoras...

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Springtide Bark of the Finest Collection

March 09, 2016 in What's New

"It’s spring fever. That is what the name of it is. And when you’ve got it, you want—
oh, you don’t quite know what it is you do want, but it just fairly makes your heart ache, you want it so!" (Mark Twain). What Twain painted with prose, we have painted with chocolate. We’re talking about a solid eight ounce bark of rich dark chocolate that is playfully dotted with a rainbow of milk chocolate gems and enthusiastically drizzled with white chocolate. Youthful and delectable, our Springtide Bark...

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