Dig In | What's New

Sweet Potato Tortilla Chips

June 17, 2015 in What's New

We do not rest on our laurels—and certainly not on our chips. We even e-value-ate Trader Joe’s products that are already successful to ensure we’re maintaining the very best quality and price. Sometimes opportunities for improvement are obvious, but this is not always the case. When we first introduced our Sweet Potato Chip Rounds, their formulation was the forefront
 of snack-chip innovation. That was 2011. Recently though, it’s been irking us that...

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5 Cheese Greek Spiral

June 15, 2015 in What's New

You might say Greeks know how to eat. The ancient poet Euripides once said: “When a man’s stomach is full it makes no difference whether he is rich or poor.” While this philosophy was first articulated more than 2,500 years ago, today it’s clear that the Greeks’ long-time passion for eating has inspired some of history’s greatest tastes. Traveling the Balkan Peninsula in recent months, we’ve...

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Jute Shopping Tote (Zulu Flag)

June 12, 2015 in What's New

When one thinks about Trader Joe’s, one usually thinks about all the good stuff that we put into our products. Most people don’t think about what kind of bag all those good products will be put into. We do. Our most recent and careful meditations on grocery receptacles led to the development of Trader Joe’s Jute Shopping Tote (Zulu Flag). Jute is a...

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Veggie Kabobs

June 10, 2015 in What's New

Veggie Kabobs are back! These are perfect for summertime barbecues. We’ve done all the cleaning, chopping and skewering for you. All you have to do is heat up the coals and away you grill. As with our past versions, these Kabobs are loaded with plump crimini mushrooms, tender zucchini, colorful and sweet bell peppers, yellow squash, and white onion. Each piece of vegetable is cut to be about the same size to help your Kabobs cook...

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Organic Chia Seed

June 08, 2015 in What's New

Chia literally translates to “strength,” and we can understand how that name came about. For instance, in a single serving of Trader Joe’s Organic Chia Seeds, you get eight grams of fiber, four grams of protein and two grams of Omega-3 fatty acids (ALA). Plus, there’s an abundance of calcium, magnesium, and antioxidants in there, too. These tiny, shiny, black, powerhouse seeds are cultivated for us in...

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Organic Pesto Tortellini

June 05, 2015 in What's New

Originating from the Genoese word pestâ, which means “to pound” or “to crush,” pesto has been dazzling its fans for ages. That name references the traditional preparation of the sauce—the crushing together of ingredients with a mortar and pestle. As an ode to this time-honored Italian sauce, we’ve created Trader Giotto’s Organic Pesto Tortellini. And we think we really crushed this one. Made in Italy, this 100% organic dish...

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Spring Premier Cheddar Cheese

June 03, 2015 in What's New

Every year, springtime presents a number of “firsts.” There are those showers that, for the first time in months, dampen the earth with unfrozen droplets. When the clouds break, the sun peeks through, bringing the first of many warmer days to come. Happily, the first blooms arrive—fruit blossoms, rosebuds, and all the bright colorful flowers—colorizing the green scene. Then, there’s the first cheese of spring, of which our Spring Premier Cheddar is first-rate example. This cheese was conceived...

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Organic Riced Cauliflower

June 01, 2015 in What's New

The Italian supplier who makes our Grilled Cauliflower (non-organic) also makes a number of organic cauliflower products. In the process, they end up with lots of left over florets and trim. Rather than waste these perfectly good organic vegetables, we put our heads together and came up with a new product made from this extra cauliflower... but we wouldn’t describe our new Organic Riced Cauliflower as “leftovers.” With some restaurants now serving...

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Gluten Free Buttermilk Pancake & Waffle Mix

May 29, 2015 in What's New

Pondering pancakes, but eating a gluten free diet? Wishing for waffles, yet unsure how to fulfill your desire without a gluten inclusion? These food cravings would create challenges—if not for Trader Joe’s Gluten Free Buttermilk Pancake & Waffle Mix. You see, dear pancake and waffle loving friends, inside this humble package is a mix that will change your life— at the very least, it will allow you to once again enjoy fluffy pancakes and tender crisp waffles. All you need for a batch (besides 3⁄4 cup of this mix) is...

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