Dig In | What's New

More Than a Mouthful Trek Mix

September 02, 2014 in What's New

More Than a Mouthful Trek Mix is a blend of: Dried cranberries from Massachusetts, dry roasted California almonds bathed in 58% cacao dark chocolate and sprinkled with crystalline Turbinado (aka Demerara) sugar and coarse sea salt from the San Francisco Bay, roasted and salted pumpkin seeds (aka pepitas) from Mexico, and crunchy pretzel nibs with a Greek yogurt flavored coating... Say that ten times fast! While a quick reading of that description may be impossible, it should give you some idea as to where we came up with the name. You may recognize the...

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Sprouted Red Jasmine Rice

September 01, 2014 in What's New

Rice, like a young child, has unrealized potential. When a child “sprouts,” she begins to walk, talk, and grow all of those fabulous attributes that make humans such interesting creatures. Trader Joe’s Sprouted Red Jasmine Rice may not walk or talk, but having been allowed to sprout—even just a little bit—it possesses an enhanced character, making it a much more interesting cereal grain. Coming from the Chiang Mai area of northern Thailand, our special variety of long grain Red Rice has not been milled, leaving the germ intact. Its reddish-brown exterior comes from the presence of anthocyanin (pigment) in the...

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Potato Chips with South African Style Seasoning

August 28, 2014 in What's New

Have you ever wondered how Trader Joe’s comes up with so many ideas for great products from around the world? Hint: It’s not from sitting in front of a computer screen, in an office somewhere. Our idea of first-rate products requires first-hand tasting. That is why we travel to the world’s most interesting regions, in search of food-experiences that we might not have otherwise had. We’re confident that our Potato Chips with South African Style Seasoning will become yet another favorite cultural import—the result of our worldly wanderings. These uniquely seasoned Chips start with paprika that is slow-smoked. This method infuses a...

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