Dig In

Clean Up Your Act Grooming Kit

December 16, 2016 in Category: What's New

Men of America, clean up your act! Do it in style with Trader Joe’s Clean Up Your Act Grooming Kit. This is a comprehensive collection of citrus-scented Clarifying Shampoo, sandalwood-scented Cleansing Body Wash and Close Shave Shave Cream, and unscented Hydrating Face & Body Lotion. The components are made for us using quality ingredients like keratin, Argan oil, shea butter, aloe vera, and coconut oil (see the individual bottles for specific formulations). In fact, from a quality and value perspective, we think...

Crispy Crunchy Peppermint Chocolate Chip Cookies

December 14, 2016 in Category: What's New

We’re not usually in the prediction business, but we’re going to go out on a limb and predict that Trader Joe’s Crispy Crunchy Peppermint Chocolate Chip Cookies will be the breakout sensation of the season! Why the uncharacteristic overconfidence? These cookies are just that good. When we first tasted them, we tasted promise; we also tasted way too much peppermint. Our cookie buyer went back to the baking sheet and directed our supplier to take it easy on the herb. The supplier complied, and the resulting cookies are nothing short of perfection. Small, round, crispy, crunchy perfection. Crispy Crunchy Peppermint Chocolate Chip Cookies are packed with...

Blackberry Spritzer

December 12, 2016 in Category: What's New

We would like to propose a toast. To whom, you ask? Why, to you! At Trader Joe’s, we are thankful for our customers every single day. Our cup truly runneth over with gratitude—and, right now, our cup also runneth over with Trader Joe’s Blackberry Spritzer. No, seriously. We can’t get enough of this stuff. Made with the juice of 17 whole blackberries, our lightly carbonated Blackberry Spritzer is rich with warm, sweet berry flavor and just a touch of tart. We fine-tuned this profile with a bit of cane sugar and a little lemon juice. This Spritzer is so fresh that some of the real fruit purée...

Worthy Wines to Pair and Share

December 12, 2016 in Category: Wine Insider

December holds many opportunities for celebration. Which wines are party-worthy? Here are five we’ve chosen (there are many more on our shelves). We think each one of these wines is worthy to share—whether entertaining in your home among family and friends, or presenting with a bow at your neighbor’s doorstep. We’ve also paired these wines with five diverse cheeses in hopes that as this year comes to a close, Trader Joe’s can help you create a few more occasions worthy of remembrance…

Happy Holidays

December 11, 2016 in Category: Radio Spots

Spending time with family this holiday season shouldn’t mean spending all your hard-earned money, and at Trader Joe’s, you don’t have to...

Jumbo Cinnamon Rolls

December 11, 2016 in Category: Radio Spots

For centuries, spice traders closely guarded their secret sources of cinnamon. This made cinnamon mysterious, and even more desirable. Imagine the surprise of the world’s cinnamon lovers when they discovered it was simply the inner bark of a tree..

The Cheese Stands Alone. Together.

December 11, 2016 in Category: Radio Spots

Are you bored with your cheese board? Let Trader Joe’s guide you to the cheese of your dreams...

Crispy Crunchy Mochi Rice Nuggets

December 09, 2016 in Category: What's New

Black Eyed Peas, Cream, Red Hot Chili Peppers, The Smashing Pumpkins, Cake, The Cranberries… all top-notch bands named after top-notch foods. Such successes have inspired us to turn one of our new products into its own rock band. Ladies and gentlemen… Trader Joe’s presents: The Crispy Crunchy Mochi Rice Nuggets! We discovered these tasty little Nuggets in an airport in Japan and instantly fell in love. They’re made in Japan from the same glutinous rice as...


December 07, 2016 in Category: What's New

The Pyramid of Khufu at Giza is the only one of the Seven Wonders of the Ancient World still standing. Thankfully, Dukkah (pronounced DOO-kah) is here to take us forward as one of the Winning Wonders of the Trader Joe’s World. Dukkah is a blend of nuts, seeds, and spices with roots in Egyptian cuisine. There are no hard and fast rules about exactly what goes into the mix, and different families and restaurants are known to add their own “secret” touches. Sesame seeds and coriander appear to be mainstays, though, and both make an appearance in Trader Joe’s Dukkah. These savory seasonings are joined by...