Dig In

The Spice of Life

March 12, 2017 in Category: Radio Spots

In Book Twelve of his Natural History, Pliny the Elder expressed astonishment at the rapid rise in popularity and price of a pungent seed –pepper. Once upon a time, ships sailed across the seas filled with peppercorns—and you’d pay dearly for a pinch...

Try Something New

March 12, 2017 in Category: Radio Spots

A fear of new things is called centophobia. If you suffer from this widespread disorder, Trader Joe’s is like therapy. Only much less expensive.  And you get to eat, too. For all you centophobes out there – and everyone else, too – we created the Trader Joe’s Demo Station...

No Gimmicks. Just Great Values.

March 12, 2017 in Category: Radio Spots

You may have noticed that shopping at Trader Joe’s is unlike shopping at other markets. People ask us all the time how we manage to have such unique, interesting and delicious products at such great everyday prices...

Cannelés de Bordeaux

March 08, 2017 in Category: What's New

Despite its simple ingredients, the traditional cannelé (“kan-uh-lay”) has always been challenging to make, requiring a persnickety pastry chef. Fortunately, Trader Joe’s Cannelés de Bordeaux have been pre-made for you (our chefs are persnickety enough) and frozen to make your enjoyment of this gastronomical gift a cinch. Our Cannelés are made in the tradition of pastries first created in the city of Bordeaux (southwestern France). These little cylindrical cakes are baked in miniature, fluted molds, which create a pattern of ridges around the outside of each one. They sort of look like shrunken, elegant Bundt cakes. Very simple ingredients...

Oatmeal Cups

March 07, 2017 in Category: What's New

We’ve recently launched two new Oatmeals, both of which are unique and tasty in flavor, and convenient and easy in presentation. Each Oatmeal starts with hearty rolled oats, of course! In the case of our new Tart Cherry, Chia & Pumpkin Seed Oatmeal, these oats are nutritionally boosted with chia seeds. Tantalizingly tart dried cherries partner up with nutty, crunchy pumpkin seeds to complete this heart-warming profile. One serving (the whole cup) provides 6 grams of fiber and 9 grams of protein, as well as 20% of your recommended daily intake of...

Black Forest Cupcake Flavored Black Tea

March 07, 2017 in Category: What's New

The Black Forest—Schwarzwald in German—is a large forested mountain range in southwestern Germany known for its ham, cuckoo clocks, and cake. Though black forest cake does have the same name as this region, the dessert’s namesake is actually a German brandy—Schwarzwälder Kirschwasser—that is often included in the cake. Trader Joe’s Black Forest Cupcake Tea does not have brandy in it, but it’s still worthy of its Black Forest name. A traditional Black Forest cake is made with...

Marbled Mint Crunch Chocolate Bar

March 06, 2017 in Category: What's New

Right about mid-March every year, green is on everyone’s minds. This color emphasis owes its origins to St. Patrick’s Day, whose namesake had a fondness for verdant, three-leaved shamrocks. The question arose among our candy developers: If we created a chocolate bar as an ode to green, what exactly would that look like? Their answer is Trader Joe’s Marbled Mint Crunch Chocolate Bar. Crafted in Ireland (perfect!), this is a Chocolate Bar made from a blend of white and dark chocolates, with the addition of natural green...

Irish Bangers

March 03, 2017 in Category: What's New

When St. Patrick’s Day rolls around each year, we all pull out our green Hawaiian shirts and celebrate with the holiday’s traditional foods: corned beef, cabbage, potatoes, Irish soda bread, shepherd’s pie, stouts... And sausage. This staple of Irish cuisine is a must around March 17th, and Trader Joe’s Irish Bangers are perfect for the job. Though Irish Bangers aren’t actually called “bangers” by the Irish, the rest of the world has adopted...

Organic King Coconut Water

February 27, 2017 in Category: What's New

Sri Lanka is known in some circles as the “capital of coconuts,” as its residents purportedly boast the highest consumption of coconut in the world. In addition to drinking, the coconut is used for cooking, fiber production… even roofing! The most prized variety on the island is the King coconut, known for its oil content and clean, crisp taste. It is this specific variety that is used to fill each container of Trader Joe’s Organic King Coconut Water. Organically grown without the use of...