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Great Values the Trader Joe's Way

January 28, 2017 in Category: Radio Spots

If price is what you pay, and value is what you get—it’s important to have confidence that you’re getting a good deal.  But talk is cheap.

Whenever you walk into a Trader Joe’s, you’ll find both grocery basics and exciting new products that tempt your palate, but won’t challenge your wallet.  We don’t carry soup to nuts, but we do carry amazing soup—and super nuts. 

Heart of Palm Medallions

January 27, 2017 in Category: What's New

We heart [read: "love"] novel versions of food items, but whenever we present a food in a new and interesting way, we don’t just do it for novelty’s sake. There’s always a value proposition linked with the specific traits of that product. Trader Joe’s Heart of Palm Medallions are no different. Generally, hearts of palm are harvested from the inner core of certain palm trees, usually from the youngest portion of plant shoots. This typically yields smallish cylindrical segments that naturally break apart into concentric pieces when chopped. In the case of Trader Joe’s Heart of Palm Medallions...

Golden Spiced Milk Chocolate Bar

January 25, 2017 in Category: What's New

If you’ve been a fan of Trader Joe’s chocolates, you know we’ve emphasized “dark” chocolates for several years. We’re progressively exploring more milk chocolate options—sweeter profiles (as opposed to bittersweet) well suited for the addition of innovative ingredients. Trader Joe’s Golden Spiced Milk Chocolate Bar is a golden example. Our chocolatier out of Chicago is known for chocolates that display craftsmanship and innovation. They also believe chocolates can function as “a medium for storytelling.” This new candy bar weaves the tale of...

Organic Kabocha Squash

January 23, 2017 in Category: What's New

Trader Joe’s Pumpkin Season has gone, for now. While some may be glad for the pumpkin pause, for others, the end of our annual pumpkin-product parade results in a serious pumpkin-shaped void. If you’re having a hard time waiting for next fall, good news—we’re now selling Trader Joe’s Organic Kabocha Squash. The Kabocha squash (aka Japanese pumpkin) was introduced into Japanese cuisine from Cambodia in the mid-sixteenth century. Since then, this squash has become...

Oven-Baked Cheese Bites

January 20, 2017 in Category: What's New

It’s no secret that we love cheese here at Trader Joe’s—stroll on over to our cheese case and you’ll see what we mean. And what is there not to love? Cheese just makes everything better. (See: burgers, baked potatoes, pasta, crackers, casseroles, omelets, sandwiches, vegetables... ad infinitum.) So why, then, should you not be able to enjoy cheese anytime, anywhere? That’s a trick question, because you should be able to enjoy cheese anytime, anywhere. Now, with a pouch of Trader Giotto’s Oven-Baked Cheese Bites in hand, you can...

8th Annual Customer Choice Award Winners

January 16, 2017 in Category: Events and Contests

Thank you for taking part in the Trader Joe’s 8th Annual Customer Choice Awards! This exclusive online event allows fan(atic)s to give proper ado to the Trader Joe’s products that put the moxie in kitchen moves, the brag in blogs, the yum in bellies. The winners are...

Vanilla Eclairs with Chocolate Fondant

January 16, 2017 in Category: What's New

Pro tip: When searching for the best éclairs, one should begin and end in France. Food historians tend to agree that the éclair originated there sometime in the mid-19th century. Though its name evolved over time (its original moniker was pain à la duchesse), the goodness that makes éclairs so very delicious has remained constant. We ventured to France to find Trader Jacques’ Vanilla Eclairs with Chocolate Fondant… and they were worth the trip! Éclairs are made with choux pastry, the same type of dough used for...

Milk Chocolate Covered Dry Roasted & Salted Virginia Peanuts

January 13, 2017 in Category: What's New

It doesn’t take a genius to recognize that we’re quite fond of dipping things in chocolate. From fruit, to seeds, to nuts, to beans—we’ve dipped ’em all. Yet for years, we’ve somehow managed to overlook one of the most obvious combinations of all: chocolate-covered peanuts. You've heard that right! For far too long, our shelves have been devoid of this classic combo. Having seen the error of our ways, we’re ready to make amends with Trader Joe’s Milk Chocolate Covered Roasted & Salted Virginia Peanuts. Trust us, it was worth the wait. The perfect goodness of our Milk Chocolate Covered Peanuts starts at the very beginning, with U.S.-grown Virginia peanuts...

Wild Caught Crab Meat

January 11, 2017 in Category: What's New

Long ago, someone thought it would be a good idea to cook crab. How did they know these spider-like ocean creatures would taste so wonderful? It’s up for debate, but luckily, someone did cook crab, and we are thankful. An even better question: How on earth did they get the crab meat out of its shell without those tiny little forks we use now? We’re not sure about this one, either. We do know that you won’t need a fork to enjoy Trader Joe’s Wild Caught Crab Meat. Our Crab Meat comes from blue swimming crabs caught in...