Dig In

Honey Walnut Shrimp

March 17, 2017 in Category: What's New

Inspired by numerous restaurant versions of this dish, we set out to create an easy-to-make iteration you could have on the table in less time than it would take to have it delivered. What we found with some of the restaurant versions was an abundance of batter, and pretty small shrimp. We’re using large shrimp and a batter that lightly coats the shrimp, yet manages to retain its crunch even after it’s been combined with the sauce. (Comparable restaurant versions are 40% batter; ours are 30% batter.) Speaking of the sauce, it's a sweet, creamy concoction that's finished with...

Mixed Nut Butter

March 16, 2017 in Category: What's New

Remember the Mixed Nuts canister that actually contained a spring-coil snake gag; you pop the top open and the “snake” jumps out at you? Or how about the 1994 comedy of the same name? For the real film buff, you might be thinking of the 1922 silent film starring a pre-comedy-duo fame Stan Laurel. Right now, when you think of mixed nuts, we’d like you to think of actual nuts. Actually, to be specific, we’d like to call your attention to Trader Joe’s Mixed Nut Butter, a nourishingly nutty blend of some of our favorite nuts. Other products throughout our store tell of our love of...

Green Goods to Ring in Spring

March 15, 2017 in Category: Product Stories

Green means go. It’s what the grass is more of on the other side. Green is the eye of an envious monster… the power from a wind-whirled turbine. That close-cropped turf you putt on? A green. But here, teetering on the cusp of spring—nestled right up next to the Day of St. Patrick—what exactly do we mean by green? It’s simple: We’re talking green-colored goods. Every section of our store contains items with a green sheen: From seaweed snacks and spicy sauce to leafy greens and cold-pressed juice. From cheese with pesto and...

Fior Delle Alpi

March 14, 2017 in Category: What's New

The Swiss Alps are famous for crisp mountain air, high peaks, and skiing. Each year, people from around the world flock to the Alps for world-class winter skiing. From these same Swiss Alps comes Trader Joe’s Fior Delle Alpi cheese—and yes, it’s as excellent as the skiing! Fior Delle Alpi translates to “Flower of the Alps,” a name fitting for our March spotlight cheese. Hidden in a black rind, this raw milk cheese is made by hand at a small mountain dairy. The cows are free to roam and graze on mountainsides covered in grasses and wild herbs, and these herbs are vital to the intense...

Here's to Irish Bangers

March 13, 2017 in Category: Entertaining

Corned beef usually gets all the culinary consideration around March 17th—and it is worthy of such attention—but we thought it was high time to shine a spotlight on Irish Bangers. Though they aren’t actually called “bangers” by the Irish, the rest of the world has adopted this moniker. No matter the word you use, these are true Irish-style sausages. Made with all-natural pork that’s never been treated with antibiotics or hormones, our Irish Bangers include...

The Spice of Life

March 12, 2017 in Category: Radio Spots

In Book Twelve of his Natural History, Pliny the Elder expressed astonishment at the rapid rise in popularity and price of a pungent seed –pepper. Once upon a time, ships sailed across the seas filled with peppercorns—and you’d pay dearly for a pinch...

Try Something New

March 12, 2017 in Category: Radio Spots

A fear of new things is called centophobia. If you suffer from this widespread disorder, Trader Joe’s is like therapy. Only much less expensive.  And you get to eat, too. For all you centophobes out there – and everyone else, too – we created the Trader Joe’s Demo Station...

No Gimmicks. Just Great Values.

March 12, 2017 in Category: Radio Spots

You may have noticed that shopping at Trader Joe’s is unlike shopping at other markets. People ask us all the time how we manage to have such unique, interesting and delicious products at such great everyday prices...

Cannelés de Bordeaux

March 08, 2017 in Category: What's New

Despite its simple ingredients, the traditional cannelé (“kan-uh-lay”) has always been challenging to make, requiring a persnickety pastry chef. Fortunately, Trader Joe’s Cannelés de Bordeaux have been pre-made for you (our chefs are persnickety enough) and frozen to make your enjoyment of this gastronomical gift a cinch. Our Cannelés are made in the tradition of pastries first created in the city of Bordeaux (southwestern France). These little cylindrical cakes are baked in miniature, fluted molds, which create a pattern of ridges around the outside of each one. They sort of look like shrunken, elegant Bundt cakes. Very simple ingredients...