Read the radio script:
The history of cinnamon is as long and storied as time itself. It’s mentioned in Sappho’s poetry, regaled by Pliny the Elder, and has been traded across nations for as many as four thousand years.
This is Jon Basalone of Trader Joe’s. For centuries, spice traders closely guarded their secret sources of cinnamon. This made cinnamon mysterious, and even more desirable. Imagine the surprise of the world’s cinnamon lovers when they discovered it was simply the inner bark of a tree.
When scraped from the trees, the bark naturally rolls itself into tubes, which naturally gave us the idea to make sweet pastry rolls and package them in a tube. Or so the story goes.
What’s certain is that Trader Joe’s Jumbo Cinnamon Rolls don’t need to be mysterious to be desirable. They’re moist, delicious, just-the-right-amount-of-sweet Cinnamon Rolls. And the icing comes in its own pouch, so you can top each roll with as much as you like. True objects of desire. We’re selling each tube of five for $3.99, every day. You’ll find them in our refrigerated case.