No Gimmicks. Just Great Values.
Read the radio script:
You may have noticed that shopping at Trader Joe’s is unlike shopping at other markets. People ask us all the time how we manage to have such unique, interesting and delicious products at such great everyday prices.
This is Dan Bane of Trader Joe’s. The answer is simple. It’s all in the way we do business.We buy directly from the manufacturer whenever possible. This helps us to keep our costs low, and we pass those savings on to you.
We also buy in very large quantities, pay on time and in cash. And, wouldn’t you know it, our suppliers really like that about us.
And, of course, we don’t have sales or frequent shopper programs. We have everyday low prices – 365 days a year. If our costs change, we adjust our prices. But if our costs remain the same, so do our prices.
No gimmicks. Just great values at honest prices. Every day at Trader Joe’s.
Thanks for listening.