Organic Toasted Coconut Granola

February 22, 2017 in Category: What's New

“Gotta love crab. In the nick of time, too. I couldn’t take much more of those coconuts…”

~ Chuck Noland (Tom Hanks in Castaway)

Chuck Noland is the exception. Unless you remain stranded on a tropical island, it is probably more likely that you can’t get enough coconut. (And if you’re reading this, we’re assuming you’ve been rescued.) Landlubbers, like yourself, are typically fond of Trader Joe’s because of our comforting cache of coconut products that help fill your coconut fix. Our newest coconut product comes in the form of...

Biscuits (and Gravy).

February 20, 2017 in Category: Product Stories

We've long been fans of the ease of bread from a tube. We know, doesn't sound very "foodie" of us. But in fact, when time is short and appetites are long, the convenience of fresh-from-the-oven bread you can make and bake in just a few minutes is the essence of epicurean (and impossible to resist!).

Break Fasts, Not Hearts

February 05, 2017 in Category: Entertaining

It’s often been said that breakfast (or brunch, if you wake up on the later side) is the most important meal of the day. It would follow then, that on a day like Valentine’s Day, breaking bread with your beloved is a big deal...

Jumbo Cinnamon Rolls

December 11, 2016 in Category: Radio Spots

For centuries, spice traders closely guarded their secret sources of cinnamon. This made cinnamon mysterious, and even more desirable. Imagine the surprise of the world’s cinnamon lovers when they discovered it was simply the inner bark of a tree..

Vanilla Bean Greek Whole Milk Yogurt

November 14, 2016 in Category: What's New

Our customers like to eat Greek yogurt, and we like to sell them Greek yogurt—it works out well. Such a successful symbiotic relationship requires, at times, change. In this case, it means supplying new, exciting, and desirable products. Like Trader Joe’s Vanilla Bean Greek Whole Milk Yogurt. One spoonful and you’ll be delighted by the exquisite vanilla flavor imbued in this whole milk yogurt. Greek yogurt, best known for its tart flavor and thick texture, becomes all the more velvety when made with...

Almond Butter Granola

October 31, 2016 in Category: What's New

Almond butter is not just for spreading on sandwiches. You can use it as a base for sauces, blend it into smoothies and milkshakes, or slather it on celery sticks. We particularly enjoy it as the featured ingredient in Trader Joe’s Almond Butter Granola. Our Almond Granola starts with a base of rolled oats, whole California-grown almonds, and smooth, nutty almond butter. The oats and almonds contribute to this granola’s generous protein and fiber content; 5g and 4g, respectively, without the use of additional protein sources like soy. Crisped brown rice is blended with...

Organic Mango Fruit Spread

September 28, 2016 in Category: What's New

We’ve had a lot of fun with Mango Season, adding real mango flavor to just about any kind of food we could think of. It’s been interesting experiencing the taste of mango in/on unexpected vehicles (Mango Joe Joe’s, anyone?), but when it comes down to it, fruits seem most favored when eaten raw and ripe, or else conveyed in one of the more common expressions, say, a fruit spread. That’s why we think our Organic Mango Fruit Spread will be enjoyed well beyond our Mango fest. It’s really simple, just...

Grainless Granola

September 27, 2016 in Category: What's New

Grainless Granola? Have you lost your gluten, Trader Joe? Well, in a way, yes. But first, some history… The story begins with one Sylvester Graham, who advocated a vegetarian diet including crackers he created—Graham Crackers. Later, in the mid-19th century, Dr. James Jackson baked sheets of Graham flour and broke them into pieces, calling the result “granula.” A decade went by before a certain Dr. Kellogg from Battle Creek Michigan crafted a breakfast food of baked, ground up whole grains. He also called his...

Instant Mango Oatmeal

June 24, 2016 in Category: What's New

It’s official. 2016 is marking another huge comeback for oatmeal—huge. Breaking out of the strictly-for-cold-weather breakfast bowl, it’s now a pan-meal, pan-seasonal must. Realizing that our oatmeal collection was a bit light on profiles that would tempt in the heart and heat of summer, we pursued something a bit fresher and fruitier. Guided by a proverb we once heard, “It’s not summer until you’ve eaten a mango,” we created Trader Joe’s Instant Mango Oatmeal. Beyond the whole...