Vanilla Bean Greek Whole Milk Yogurt

November 14, 2016 in Category: What's New

Our customers like to eat Greek yogurt, and we like to sell them Greek yogurt—it works out well. Such a successful symbiotic relationship requires, at times, change. In this case, it means supplying new, exciting, and desirable products. Like Trader Joe’s Vanilla Bean Greek Whole Milk Yogurt. One spoonful and you’ll be delighted by the exquisite vanilla flavor imbued in this whole milk yogurt. Greek yogurt, best known for its tart flavor and thick texture, becomes all the more velvety when made with...

Almond Butter Granola

October 31, 2016 in Category: What's New

Almond butter is not just for spreading on sandwiches. You can use it as a base for sauces, blend it into smoothies and milkshakes, or slather it on celery sticks. We particularly enjoy it as the featured ingredient in Trader Joe’s Almond Butter Granola. Our Almond Granola starts with a base of rolled oats, whole California-grown almonds, and smooth, nutty almond butter. The oats and almonds contribute to this granola’s generous protein and fiber content; 5g and 4g, respectively, without the use of additional protein sources like soy. Crisped brown rice is blended with...

Organic Mango Fruit Spread

September 28, 2016 in Category: What's New

We’ve had a lot of fun with Mango Season, adding real mango flavor to just about any kind of food we could think of. It’s been interesting experiencing the taste of mango in/on unexpected vehicles (Mango Joe Joe’s, anyone?), but when it comes down to it, fruits seem most favored when eaten raw and ripe, or else conveyed in one of the more common expressions, say, a fruit spread. That’s why we think our Organic Mango Fruit Spread will be enjoyed well beyond our Mango fest. It’s really simple, just...

Grainless Granola

September 27, 2016 in Category: What's New

Grainless Granola? Have you lost your gluten, Trader Joe? Well, in a way, yes. But first, some history… The story begins with one Sylvester Graham, who advocated a vegetarian diet including crackers he created—Graham Crackers. Later, in the mid-19th century, Dr. James Jackson baked sheets of Graham flour and broke them into pieces, calling the result “granula.” A decade went by before a certain Dr. Kellogg from Battle Creek Michigan crafted a breakfast food of baked, ground up whole grains. He also called his...

Instant Mango Oatmeal

June 24, 2016 in Category: What's New

It’s official. 2016 is marking another huge comeback for oatmeal—huge. Breaking out of the strictly-for-cold-weather breakfast bowl, it’s now a pan-meal, pan-seasonal must. Realizing that our oatmeal collection was a bit light on profiles that would tempt in the heart and heat of summer, we pursued something a bit fresher and fruitier. Guided by a proverb we once heard, “It’s not summer until you’ve eaten a mango,” we created Trader Joe’s Instant Mango Oatmeal. Beyond the whole...

Mango Waffles

June 09, 2016 in Category: What's New

When we first conceived of Mango Season months ago, it didn't take long for the product ideas started pouring in. Mango Waffles came to mind immediately. We do pumpkin waffles every fall, and those are pretty darn tasty, our Buyer thought to herself. Why not give Mango Waffles a go? Trader Joe’s Mango Waffles are exactly what you want in a...

Muesli

June 01, 2016 in Category: What's New

There once was a Swiss-German doctor intrigued by the positive effects raw foods seem to have on the human body. He experienced such effects firsthand when he reportedly healed himself from jaundice by eating raw apples. Seeking a new, healthy, breakfast option for his chronically ill patients, Maximilian Bircher-Benner developed a cereal that came to be known as Birchermüesli—which effectively means: “Bircher’s little mash-up.” “Mash-up of what?” you ask. It was a...

Pecan Praline Granola

May 23, 2016 in Category: What's New

We’ve heard it proclaimed, “Trader Joe’s Pecan Praline Granola is the best-tasting granola ever.” Generally, we don’t like to be such braggarts, but we’re tooting this horn to make a point. The fact is, we believe there is only one thing to do with a really high bar—raise it. So, when our Pecan Praline Granola supplier was no longer able to make this product for us, we didn’t look for someone to replace it. We looked for someone to improve it. Our enhanced Pecan Praline Granola is still...

Unsweetened Instant Oatmeal

May 11, 2016 in Category: What's New

Oatmeal has been a breakfast staple for ages. We don’t know for certain how many ages and won’t hazard a guess (we just know it’s been a while), but one thing we do know for certain is that our customers love their oatmeal. Recently, however, our customers brought to our attention a glaring oversight: While we offer a fun array of year-round and seasonal instant oatmeal, we’ve never had an unsweetened variety. "Give us a blank breakfast canvas!" they said. "Let us be the masters of our own breakfast destiny!" Our mission was clear, and so the journey to...