Instant Mango Oatmeal

June 24, 2016 in Category: What's New

It’s official. 2016 is marking another huge comeback for oatmeal—huge. Breaking out of the strictly-for-cold-weather breakfast bowl, it’s now a pan-meal, pan-seasonal must. Realizing that our oatmeal collection was a bit light on profiles that would tempt in the heart and heat of summer, we pursued something a bit fresher and fruitier. Guided by a proverb we once heard, “It’s not summer until you’ve eaten a mango,” we created Trader Joe’s Instant Mango Oatmeal. Beyond the whole...

Mango Waffles

June 09, 2016 in Category: What's New

When we first conceived of Mango Season months ago, it didn't take long for the product ideas started pouring in. Mango Waffles came to mind immediately. We do pumpkin waffles every fall, and those are pretty darn tasty, our Buyer thought to herself. Why not give Mango Waffles a go? Trader Joe’s Mango Waffles are exactly what you want in a...

Muesli

June 01, 2016 in Category: What's New

There once was a Swiss-German doctor intrigued by the positive effects raw foods seem to have on the human body. He experienced such effects firsthand when he reportedly healed himself from jaundice by eating raw apples. Seeking a new, healthy, breakfast option for his chronically ill patients, Maximilian Bircher-Benner developed a cereal that came to be known as Birchermüesli—which effectively means: “Bircher’s little mash-up.” “Mash-up of what?” you ask. It was a...

Pecan Praline Granola

May 23, 2016 in Category: What's New

We’ve heard it proclaimed, “Trader Joe’s Pecan Praline Granola is the best-tasting granola ever.” Generally, we don’t like to be such braggarts, but we’re tooting this horn to make a point. The fact is, we believe there is only one thing to do with a really high bar—raise it. So, when our Pecan Praline Granola supplier was no longer able to make this product for us, we didn’t look for someone to replace it. We looked for someone to improve it. Our enhanced Pecan Praline Granola is still...

Unsweetened Instant Oatmeal

May 11, 2016 in Category: What's New

Oatmeal has been a breakfast staple for ages. We don’t know for certain how many ages and won’t hazard a guess (we just know it’s been a while), but one thing we do know for certain is that our customers love their oatmeal. Recently, however, our customers brought to our attention a glaring oversight: While we offer a fun array of year-round and seasonal instant oatmeal, we’ve never had an unsweetened variety. "Give us a blank breakfast canvas!" they said. "Let us be the masters of our own breakfast destiny!" Our mission was clear, and so the journey to...

Roasted Potatoes with Peppers & Onions

April 29, 2016 in Category: What's New

Arguably one of the greatest smells coming out of the kitchen is the aroma of peppers and onions cooking together. Add some cubed potatoes and you’ve got a tasty trio just begging to be topped with poached eggs or mixed with cured meat. The one down side to this dish is the substantial labor involved, which includes chopping and sautéing peppers; and cutting, par-cooking, and browning the potatoes. Foreseeing our customers’ need for an easier way, we created a...

Blueberry Breakfast Biscuits

April 22, 2016 in Category: What's New

You have to eat breakfast. It’s important. It provides fuel for your day. You want to get a good start. This is a story everyone knows. The other, less well-known story is the story of time. Do you have time to make breakfast every day, to fuel your body for the busy day ahead? This story doesn’t always end well, but with Trader Joe’s Breakfast Biscuits at the ready, there are better days ahead for this particular tale. Trader Joe’s Breakfast Biscuits come to us from France, where the pace of life is...

Gluten Free Cinnamon Raisin Bread

March 25, 2016 in Category: What's New

A slice of Cinnamon Raisin Bread is a nearly perfect snack. The sweet raisins and aromatic cinnamon make it seem like a special baked treat, one that’s elevated even further by a simple warm up in the toaster. And yet, it’s just bread—not a donut or a slice of cake—so, very little guilt! We want all our customers to have the Cinnamon Raisin Bread experience, and that’s why we created Trader Joe’s Gluten Free Cinnamon Raisin Bread. This is a hearty loaf that smells and tastes like...