Dig In | Breakfast


Pretzel Bagels

February 18, 2015 in What's New

Traditionally, pretzels have knots—or at least, a twist. Trader Joe’s Pretzel Bagels do not have knots. Perhaps, that’s the twist. After seeing the popularity of our Soft Pretzel Sticks, we decided it was time to bring the Pretzel Bagel around. Speaking of a round, that’s the shape—a circle with a hole, like your typical bagel. But, unlike the typical bagel, our Pretzel Bagels have a...

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Toasted Coconut Pancake Mix

October 20, 2014 in What's New

Toasted Coconut Pancake Mix is the kind of thing that people who are stranded on tropical islands fantasize about. Sure, castaways experience no shortage of coconuts—but it’s the “Mix” part that presents a problem. (Also, griddles are scarce.) But, let’s be honest… even the non-stranded mainlander pines for pancakes packed with toasty, coconut flavor from time to time. Consider this Mix your Toasted Coconut Pancake fix—wheth­er you’re stranded in the city, suburbia, or the South Pacific. When developing these Pancakes, we sampled an early version that was...

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Fancy Brunch Bites

April 07, 2014 in Holidays and Gatherings

In 1895, Guy Beringer put brunch on the map when he published “Brunch: A Plea” in the British periodical “Hunters Weekly.” In his overture to this breakfast-meets-lunch meal, the tone was set:

 “Brunch is cheerful, sociable and inciting. It is talk-compelling. It puts you in a good temper, it makes you satisfied with yourself and your fellow beings, it sweeps away the worries and cobwebs of the week.”

A century later, brunch is as liberating and invigorating as ever.  As we are in the swing of spring – high brunching season – we put our culinary whimsy to work, taking three Trader Joe’s tried-and-true – Polenta, Buttermilk Biscuits & Sweet Potato Tots – and transforming them each into single-serving, “fancy” muffinized brunch bites. They’re naturally “cheerful, sociable and inciting,” naturally.

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