Golden Spiced Milk Chocolate Bar

January 25, 2017 in Category: What's New

If you’ve been a fan of Trader Joe’s chocolates, you know we’ve emphasized “dark” chocolates for several years. We’re progressively exploring more milk chocolate options—sweeter profiles (as opposed to bittersweet) well suited for the addition of innovative ingredients. Trader Joe’s Golden Spiced Milk Chocolate Bar is a golden example. Our chocolatier out of Chicago is known for chocolates that display craftsmanship and innovation. They also believe chocolates can function as “a medium for storytelling.” This new candy bar weaves the tale of...

Milk Chocolate Covered Dry Roasted & Salted Virginia Peanuts

January 13, 2017 in Category: What's New

It doesn’t take a genius to recognize that we’re quite fond of dipping things in chocolate. From fruit, to seeds, to nuts, to beans—we’ve dipped ’em all. Yet for years, we’ve somehow managed to overlook one of the most obvious combinations of all: chocolate-covered peanuts. You've heard that right! For far too long, our shelves have been devoid of this classic combo. Having seen the error of our ways, we’re ready to make amends with Trader Joe’s Milk Chocolate Covered Roasted & Salted Virginia Peanuts. Trust us, it was worth the wait. The perfect goodness of our Milk Chocolate Covered Peanuts starts at the very beginning, with U.S.-grown Virginia peanuts...

Soft Strawberry or Black Licorice Twists

January 06, 2017 in Category: What's New

We had a feeling you’ve been dying to know more about licorice, so we’ve pulled together some fun facts… The licorice plant, a perennial herb, belongs to the pea family. There are 20 different species of the plant that grow on five continents. The sweet substance, glycyrrhizin, in licorice root is fifty times sweeter than sugar. And, finally, Trader Joe’s now sells Soft Licorice Twists! The perfect licorice is hard to come by—it should be soft yet chewy, and made with real licorice root. Thanks to a small, family-owned business in New Zealand, this is...

Rosencrunch & Guildenpop

December 30, 2016 in Category: What's New

The holidays often bring about feelings of nostalgia, as families and friends gather to celebrate and remember good times, and share in the tradition of favorite holiday foods. And it’s no different for our Product Developers. As the team developed and pitched new product ideas for the 2016 holiday season, we began waxing nostalgic about an old customer favorite snack item that became a ghost of holiday products past. After much deliberation, we decided to give in to our snack sentimentality, and give our customers the gift of Trader Joe’s Rosencrunch & Guildenpop...

Strawberry Champagne Truffles

December 28, 2016 in Category: What's New

Most end-of-the-year celebrations involve drinking Champagne, singing “Auld Lang Syne”, and dancing the night away. This year, be sure to add Trader Joe’s Strawberry Champagne Truffles to your list of celebratory must-haves. We’ve infused all the sparkly spirit of the New Year into these little festive truffles. Made in small batches by a chocolatier in England, each Strawberry Champagne Truffle is filled with a creamy, Champagne-and-strawberry-flavored filling—that also happens to be Champagne colored! Marc de Champagne (brandy) and strawberry...

Festive Finds

December 22, 2016 in Category: Guides

“On the first day of Christmas, my true love gave to me…” Unless you’ve mentally ended that sentence with “a personal shopper,” it’s likely you have gift-gathering that needs to be completed. There’s still time! Fuel up with some Wintry Blend Coffee, grab your ugly sweater (you only have a few days left to wear it, after all) and head to Trader Joe’s. We’ve got festive finds for everyone on your list—and for anyone you may have forgotten!

Billionaire Shortbread Truffles

December 21, 2016 in Category: What's New

We’ll take your millionaire’s shortbread and truffle it! Billionaire Shortbread Truffles were developed in honor of a traditional Scottish indulgence, by a descendant of a storied Scottish clan, in partnership with a longtime Irish confectioner. Just hearing that, you know they’re going to be rich. We’ve taken the classic components of millionaire’s shortbread—shortbread, caramel, and chocolate—and twisted them into...

Crispy Crunchy Peppermint Chocolate Chip Cookies

December 14, 2016 in Category: What's New

We’re not usually in the prediction business, but we’re going to go out on a limb and predict that Trader Joe’s Crispy Crunchy Peppermint Chocolate Chip Cookies will be the breakout sensation of the season! Why the uncharacteristic overconfidence? These cookies are just that good. When we first tasted them, we tasted promise; we also tasted way too much peppermint. Our cookie buyer went back to the baking sheet and directed our supplier to take it easy on the herb. The supplier complied, and the resulting cookies are nothing short of perfection. Small, round, crispy, crunchy perfection. Crispy Crunchy Peppermint Chocolate Chip Cookies are packed with...

Sponge Candy

December 05, 2016 in Category: What's New

From the moment our Product Innovator first presented it to our tasting panel, we were intrigued by this unique, hard-to-find candy... Some folks knew exactly what to expect when they heard that Sponge Candy was on the menu that day (oh, the nostalgia!), but the rest of us? The rest of us were stumped. Sponge Candy? What exactly were we in for? The answer was as simple as the product’s ingredients: we were in for something delicious—and now you are, too! Trader Joe’s Sponge Candy contains four primary ingredients...