Boneless & Skinless Sardines in Water

January 02, 2017 in Category: What's New

The saying “packed in like sardines” often has the negative connotation of describing a crowded place. Whether a subway train, concert or grocery store, the idea of being “packed” is not always appealing. However, there is one instance where “packed in like sardines” is not only true, but also welcome: when talking about Trader Joe’s Boneless Skinless Sardines. Wild caught off the coast of Tunisia and processed nearby, these Sardines are skinned and...

Korma Fish Curry

November 04, 2016 in Category: What's New

The curry-based dish known as “Korma” originated in medieval India, at a time when the Persian Mughal Empire ruled the subcontinent. This food first emerged in the north as a meal of meat or vegetables, braised in a spicy sauce. Trader Joe’s now presents a twist on traditional Korma, introducing some unconventional elements from the south (coconut milk, tamarind), and putting fish at the center of the plate. Trader Joe’s Korma Fish Curry starts with Swai, a fish native to...

Wild Sockeye Smoked Salmon Ends & Pieces

September 16, 2016 in Category: What's New

“Waste not, want not,” is how the proverb goes. Like many truisms, it’s common sense. Save what’s left over (instead of throwing it away) and you’ll have more for another day. Sometimes, we’ll ask a supplier to save “what’s left over” from the creation of a Trader Joe’s product, and reserve those unused portions to be packaged up and sold separately. We’ve used this approach with our bacon [Trader Joe’s Uncured Bacon Ends & Pieces], salami [Columbus Peppered Salame Ends and Pieces], and several other items. Our latest application of this ‘waste not’ approach has produced Trader Joe’s Wild Sockeye Smoked Salmon Ends & Pieces. The supplier of our regular sliced Wild Sockeye Smoked Salmon harvests its Red Salmon from...

Sriracha Tuna Salad

March 23, 2016 in Category: What's New

Sriracha is so hot right now—and that’s not just a Scoville heat scale reference. As we have seen ever since we brought in our Sriracha Sauce, our customers really love this stuff. From Sriracha Potato Chips to Sriracha Hummus, we now offer six sriracha-enhanced products, and we think Trader Joe’s Sriracha Tuna Salad—lucky product number seven—is the perfect addition to this diverse line-up. Trader Joe’s Sriracha Tuna Salad combines the distinct...