Sliced New Zealand Organic Cheddar

March 24, 2017 in Category: What's New

Soft Strawberry or Black Licorice Twists

January 06, 2017 in Category: What's New

We had a feeling you’ve been dying to know more about licorice, so we’ve pulled together some fun facts… The licorice plant, a perennial herb, belongs to the pea family. There are 20 different species of the plant that grow on five continents. The sweet substance, glycyrrhizin, in licorice root is fifty times sweeter than sugar. And, finally, Trader Joe’s now sells Soft Licorice Twists! The perfect licorice is hard to come by—it should be soft yet chewy, and made with real licorice root. Thanks to a small, family-owned business in New Zealand, this is...

Dried Fruit Bars

November 30, 2016 in Category: What's New

We used to carry some wonderful Fruit Bars from a small supplier in New Zealand. Our customers loved these dried fruit snacks, but unfortunately… that supplier went out of business. Still longing for the simple quality of those first Fruit Bars, we recently discovered that our original supplier has been re-opened under new ownership—and they are still capable of making the exact same snack for us! So, what makes Trader Joe’s Fruit Bars so special? Two things. First, each bar...

Nutty Seedy Fruity Bar

November 11, 2016 in Category: What's New

Here at Trader Joe’s, we like adjectives. They help us describe the delicious, exciting, adventurous, international, craving-inducing, palatable, ever-changing and intriguing products we carry, and we’re sure you can never use too many. Take our new Nutty Seedy Fruity Bar, for instance. Just the right amount of adjectives to perfectly, thoroughly relate what this bar is all about. As per the name, nutty, seedy, and fruity ingredients make up our Nutty Seedy Fruity Bar. In the “nutty” category, there are...

3 Cheese Wafers

September 09, 2016 in Category: What's New

When it comes to cheese crackers, the options out in the market are seemingly endless. It may shock you to discover, however, that many of these so-called “cheese” crackers don’t have any actual cheese in them—really! Rest assured, nothing could be further from the truth when it comes to our 3 Cheese Wafers. One of our Product Innovators first found these small, snack-size crackers while on an airplane to...