Crunchy Cinnamon Squares

March 26, 2017 in Category: What's New

If we were the squares in Trader Joe’s Crunchy Cinnamon Squares, we would be overjoyed to be squares—and tasty squares, at that. You’re probably wondering: how did we make squares so cool, scrumptious, and crispy? Well, small quadrilaterals made of whole wheat and rice flour are baked until insanely crunchy—this is how we put the “crunch” in Crunchy Cinnamon Squares. Of course, Crunchy Cinnamon Squares couldn’t be called Crunchy Cinnamon Squares without cinnamon. You’ll find the perfect amounts of cinnamon and sugar coating each crispy square. There’s nothing square about this cereal—except...

Gluten Free Rolled Oats

October 06, 2016 in Category: What's New

For some people, gluten-free is a fad. For others, it’s a way of trying to eat a little more healthfully. For people with celiac disease – a digestive and autoimmune disorder that causes damage to the small intestine when gluten-containing foods are eaten – gluten-free is an absolute necessity. Gluten is a naturally occurring component in many grains – wheat, barley and rye among them. In recent years...

PB & J Bar

August 12, 2016 in Category: What's New

It is estimated that the average American will eat 2,984 peanut butter and jelly sandwiches in their lifetime (give or take a few hundred). The number 2,984 may seem monotonously mountainous, but it must be a dynamic duo if people are willing to do it again and again (repeat again 2,982 times). We thought we would shake things up a bit, as we always do, and in the best way since peanut butter and jelly! How, you ask? With the Trader Joe’s PB & J Bars, of course. Trader Joe’s PB & J Bars are prepared with a lot of...

Cranberry Coconut Snacking Crackers

July 15, 2016 in Category: What's New

As the story goes, a 19th century Massachusetts baker accidentally over-baked a batch of biscuits, and was inspired by their “crackling” noise. Rather than discard the burnt rations, the resourceful cook pioneered a new snack food: crackers. There was, of course, much work done to improve the flavor to make them a resounding success—and that, they have been. In a time when crackers are ubiquitous, we are inspired to conceive...

Whole Grain Crispbread

July 08, 2016 in Category: What's New

What do Vikings and Trader Joe’s have in common? Well, Trader Joe’s isn’t planning on going on raids or building an empire (unless that empire is selling high-quality, delicious foods at low prices), but both have traveled the world trading goods, and... crispbread. It is believed that crispbread can be traced back to the Vikings who stored it on ships for long journeys across sea. They lived on spare diets in terms of crops and produce due to the cold weather, but crispbread was one food that brought them sustenance. Our buyers foraged and...

Instant Mango Oatmeal

June 24, 2016 in Category: What's New

It’s official. 2016 is marking another huge comeback for oatmeal—huge. Breaking out of the strictly-for-cold-weather breakfast bowl, it’s now a pan-meal, pan-seasonal must. Realizing that our oatmeal collection was a bit light on profiles that would tempt in the heart and heat of summer, we pursued something a bit fresher and fruitier. Guided by a proverb we once heard, “It’s not summer until you’ve eaten a mango,” we created Trader Joe’s Instant Mango Oatmeal. Beyond the whole...

Muesli

June 01, 2016 in Category: What's New

There once was a Swiss-German doctor intrigued by the positive effects raw foods seem to have on the human body. He experienced such effects firsthand when he reportedly healed himself from jaundice by eating raw apples. Seeking a new, healthy, breakfast option for his chronically ill patients, Maximilian Bircher-Benner developed a cereal that came to be known as Birchermüesli—which effectively means: “Bircher’s little mash-up.” “Mash-up of what?” you ask. It was a...

Pecan Praline Granola

May 23, 2016 in Category: What's New

We’ve heard it proclaimed, “Trader Joe’s Pecan Praline Granola is the best-tasting granola ever.” Generally, we don’t like to be such braggarts, but we’re tooting this horn to make a point. The fact is, we believe there is only one thing to do with a really high bar—raise it. So, when our Pecan Praline Granola supplier was no longer able to make this product for us, we didn’t look for someone to replace it. We looked for someone to improve it. Our enhanced Pecan Praline Granola is still...

Blueberry Breakfast Biscuits

April 22, 2016 in Category: What's New

You have to eat breakfast. It’s important. It provides fuel for your day. You want to get a good start. This is a story everyone knows. The other, less well-known story is the story of time. Do you have time to make breakfast every day, to fuel your body for the busy day ahead? This story doesn’t always end well, but with Trader Joe’s Breakfast Biscuits at the ready, there are better days ahead for this particular tale. Trader Joe’s Breakfast Biscuits come to us from France, where the pace of life is...