February 3rd—Fearlessly Archived—Still a fun read; price & availability may have changed.
We also say versatile, fresh-tasting, vine-ripened, freshly-packed, vibrantly-colored and loads of other appealing adjectives we don't have room to print. Trader Joe's Unsalted Crushed Tomatoes are worthy of the adjective avalanche because they are, quite simply, really good tomatoes.
Our Unsalted Crushed Tomatoes are picked at the peak of ripeness, gently steam peeled, and carefully crushed before being packed just for us. This careful handling ensures tomatoes that retain their texture, color and most importantly, vibrant flavor, so they taste better in your recipes. We add a bit of basil to the tomatoes for added flavor, and nothing else. Because there's no salt added, the flavor you get is all tomato. That way, when you add them to sauces, soups, or stews, you can control exactly how much salt you're using. We're selling each 28 ounce can of California grown Unsalted Crushed Tomatoes for $1.59, every day. You'll find them in our grocery aisle.