August 18, 2014—Fearlessly Archived—Still a fun read; price & availability may have changed.
Joe’s O's is a simple cereal that transcends its eponymous grammatical error. Perhaps you already know that Trader Joe's Joe’s O's are crunchy, o-shaped cereal goodness. Did you know they're made for us in the Bay State using whole grain, North American oats? Or that it would take 4,207,349,018 individual Joe's O’s to circle the Earth at the equator? Or that each serving provides 22 grams of whole grains with just a single gram of sugar? Edible proof that great taste and good sense really do go together.
And we do think Joe’s O's personify (cerealify? oatify? grainify?) great taste in terms of flavor, presentation, and price. These O's are minimalist in nature. Not fancy, not elaborately designed. Just good. Their box? Pretty simple, too, but definitely gets its message across. And price? Wow. We're selling each 15 ounce box of Joe's O's for $1.99, the same price they've been since we introduced them back in Y2K. You'll find Joe's O's only at your neighborhood Trader Joe's.